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RECENT HIGHLIGHTS
The Member Benefit Your Association Might Be Undervaluing
New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.
Seal of Approval: Would You Endorse Your Own Association?
What does sour milk, a test kitchen and the search for perfection have to do with associations? We connect the dots in this article as we explore the benefit of an association seal of approval along with Dr. Michael Tatonetti, CPP, CAE – and ask the questions to help you determine if you’d receive the endorsement and trust of your own audience.
Is it Time to Say Goodbye to Your Association Program?
Every association program follows a natural lifecycle. They grow, mature, and yes, eventually decline. For associations, the critical question is what to do with those programs in decline. When do you opt for updates and when do you bid it farewell?
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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