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Strategies and Tactics That Advance Business Development
Director of Business Development
VP, Sales & Partner Experience
Founder & Leadership Advisory Board Chair
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Executive Director
AVP, Client Partnership & Performance
RECENT HIGHLIGHTS
5 Steps to Maximize Your Next Conference Experience
In-person conferences are ripe with opportunity, but can leave us feeling exhausted and overwhelmed. Consider these 5 steps before attending your next event.
Boost Sales Through the Power of Story
Associations have powerful stories that can connect with audiences. Expert storyteller Park Howell explains why selling with story can elevate your association above the competition.
Elevating Business Competencies is Key to Association Revenue Success
PAR announces agenda for the RevUP Summit, the leading association conference dedicated to improving association business.
Executive Take: Elevating In-Person Events
Virtual interactions are part of our everyday lives, but in-person events still hold great value for our associations as long as we think critically about their value. That is the topic of this month’s edition of Executive Take.
Ways to Win: Sharpening Negotiation Skills to Get Results
The professional negotiations that revenue producers undertake can determine the success of organizations. While negotiating is often viewed as a skill that a person either has or doesn’t, it can be practiced for optimal success. PAR workshop presenter Susan Borke tells us how.
What Business Development Teams Need to Know About Publishing
When content, marketing and sales teams work together a powerful association ecosystem takes shape. But often these three groups operate with a siloed and disparate approach instead of a strategic one. We interviewed Marlene Hendrickson, incoming AM&P Network president and the Senior Director of Publishing and Marketing for the American Staffing Association, for a publisher’s perspective on a content driven sales strategy.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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