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Competing for Non-Dues Revenue: How to Increase and Keep Corporate Sponsor Investment in your Association

Wed, August 10, 2022 – 2:00PM – 3:00PM (EST)

Bruce Rosenthal, Sean Soth

Association executives often believe their organization is the leading source of information and expertise for their corporate sponsors and members. “Competition” is a word that is often applied to the for-profit sector. However, companies and members have a…

3 Steps to Making and Maintaining Meaningful Conference Connections

Event sponsorship and exhibits – once the foundation of association sponsorship programs – are now the starting point for companies looking to engage with an association in year-long brand awareness and thought-leadership opportunities. Associations that provide exhibitors with a positive and valuable conference experience have the advantage when it comes to growing relationships… and revenue.

Poll: Mental Health and Your Association

The pandemic and its recovery have caused burnout, stress, and different types of anxiety among professionals in every industry. Take this one-question poll to share your association’s approach to mental health.

What is an Association Business Development Meet-Up?

Association Business Development Meet-Ups are 30-minute sessions for association professionals to collaborate on the ideas, skills and solutions our teams need to move forward. Come with challenges and leave with ideas. Watch this 60-second video to learn more!

Association Business Development Meet-Up: Making the Most of Conference Connections

Tue, June 28, 2022 – 12:00PM – 12:30PM (EST)

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!

Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans

Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.

Poll: Creating Customer Connections that Count

As more organizations search for improved sources of revenue, including non-dues revenue, industry partner engagement is critical. Take this one-question poll to share your association’s engagement strategy.

Maximize Nondues Revenue with a Simple Approach

Developing and rethinking association offerings can be a complex process – but some associations are finding it doesn’t have to be. Here’s why a simple approach to nondues revenue could make sense for your organization.

Managing Your Relationship with Your CRM

Customer relationship management (CRM) software is the hottest and fastest growing software on the market. By 2025, it’s expected to reach over $80 billion dollars in revenue. But bring up the term “CRM” to your colleagues and you will likely invoke a smile or a squirm — and often both.

Member Meet-Up: Presenting Digital Revenue Ideas

Thu, May 26, 2022 – 12:00PM – 12:30PM (EST)

Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!