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Whether you call it a webinar, a virtual workshop or something else entirely your association is almost certainly producing online learning opportunities for your audience. But what was once a commodity is now commonplace, and…
Your association and its membership are the source of amazing stories for your content marketing. If you source and share them then you can 10x the growth of your revenue. But you’re not using this…
This monthly series shares revenue strategies, perspectives and experiences from association executives on a revenue topic. In PAR’s February edition, we are focusing on corporate partnerships. More and more associations understand the value of a strategic corporate partnership program but find it challenging to secure and retain partners in a competitive field. Providing valuable access to members while still keeping your member needs top-of-mind is one way to stand out. Learn what these association executives have to share about how associations can provide corporate partners with valuable access to their member communities.
Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.
Carrie McIntyre, Jodi Ashcraft, Addy M. Kujawa, CAE, DES
As association programs and products evolve, it’s become increasingly important to determine not only what your association is selling, but how you’re selling. PAR’s Business Development Survey found that 32% of associations say their greatest…
Towson, MD, January 23, 2023 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2022 PAR GOAT Award, Colleen McKenna, CEO & Founder, Intero Advisory. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.
PAR Member Meet-Up: First Calls and Focused Follow-Ups: How Associations Stay Connected to Customers
Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!
Join other Professionals for Association Revenue members for this regular meet-up and networking discussion. Dive into challenges and opportunities for your association team, or simply share a cup of coffee while listening along with other like-minded professionals!
Association event planning teams will agree: Events are expensive. From venue costs to catering and décor, an association’s allotted budget can quickly feel insufficient. When it comes to audio visual needs, knowing where to spend and where to save can make a big impact on your budget… and your event’s bottom line. In this edition of “PARtners at Work,” we learn some cost saving tips from Show Gear Productions.
Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.