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There is more to non-dues revenue success than finding the right program or product for your association. Organizational support, marketing, implementation and tracked data points are key to turning a non-dues revenue idea into a…
Sean Soth, Carrie Hartin, Erin Pressley, CAE
Join PAR Leadership Advisory Board Members as we explore data derived from 18-month research around association business development performance and applications. Learn what associations are doing to generate revenue, measure it and improve workforce output.…
Our calendars are full of events, but our minds are full of experiences. Which one is your association providing to your event attendees? Learn how to build a better event experience by providing connection opportunities, unique session styles and taking a mission-driven approach to event design.
Emilie Perkins, CMP, CAE, CMM, PMP, CED, Katie Riggs, CMP, CAE, CMM, HMCC, CED
Associations saw a seismic shift in membership needs over the last several years, but our meetings and events have not always kept pace with these changes. Taking the time to strategically look at your associations…
Jay Blankenship, Brittany Shoul
Are your member, sponsor or industry programs stale? Do you have a few good ideas that lose momentum without the right support and strategy? Learn from industry professionals as they share a blueprint for successful…
Whether you call it a webinar, a virtual workshop or something else entirely your association is almost certainly producing online learning opportunities for your audience. But what was once a commodity is now commonplace, and…
Your association and its membership are the source of amazing stories for your content marketing. If you source and share them then you can 10x the growth of your revenue. But you’re not using this…
This monthly series shares revenue strategies, perspectives and experiences from association executives on a revenue topic. In PAR’s February edition, we are focusing on corporate partnerships. More and more associations understand the value of a strategic corporate partnership program but find it challenging to secure and retain partners in a competitive field. Providing valuable access to members while still keeping your member needs top-of-mind is one way to stand out. Learn what these association executives have to share about how associations can provide corporate partners with valuable access to their member communities.
Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.
Carrie McIntyre, Jodi Ashcraft, Addy M. Kujawa, CAE, DES
As association programs and products evolve, it’s become increasingly important to determine not only what your association is selling, but how you’re selling. PAR’s Business Development Survey found that 32% of associations say their greatest…