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Associations aren’t effectively strategizing. That is one of the key findings from the Professionals for Association Revenue (PAR) Association Business Development Landscape Survey in which 86% of respondents said their organization’s business development strategy is underperforming or non-existent. See why that’s a problem for associations working to remain relevant in a changing economic landscape.
Towson, MD, February 28, 2023 – Professionals for Association Revenue (PAR) released its Association Business Development Landscape Report detailing insights from associations approaching and delivering revenue growth.
Association professionals negotiate on a daily basis – externally with customers, internally with colleagues, in the room, on a call and over video. But when negotiating with counterparts in real life, how do you use…
Whether you lead a sales team of one or many, this PAR Member Meet-Up will help you generate ideas on best practices for sales team management. Join us as PAR members share metrics their teams…
If sales is truly an act of service, then association teams must find successful ways to approach dissatisfaction from members, customers and potential partners. In this PAR Member Meet-Up, association colleagues will share tips and…
Event attendees are looking for new ways to learn, connect and experience what your association has to offer. But the event itself is just the beginning! Successfully engaging the event attendees you had and the…
Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. PAR Member Meet-Ups…
There is more to non-dues revenue success than finding the right program or product for your association. Organizational support, marketing, implementation and tracked data points are key to turning a non-dues revenue idea into a…
Sean Soth, Carrie Hartin, Erin Pressley, CAE
Join PAR Leadership Advisory Board Members as we explore data derived from 18-month research around association business development performance and applications. Learn what associations are doing to generate revenue, measure it and improve workforce output.…
Our calendars are full of events, but our minds are full of experiences. Which one is your association providing to your event attendees? Learn how to build a better event experience by providing connection opportunities, unique session styles and taking a mission-driven approach to event design.