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Jennifer Troke is the Vice President of the Association of Progressive Rental Organizations (APRO) and is profiled in this month’s PAR “Meet a Member.”
Buyers don’t want friction in purchasing options. They want clear paths to solutions. Bundling is one way to get to the core problem that so many associations face when it comes to showing their value – it makes it easy for their customers to conduct business. Learn how the Mortgage Bankers Association (MBA) is figuring this out to increase both engagement and revenue.
Brett Cell is the Director of Business Development for the International Parkinson and Movement Disorder Society (MDS) and is profiled in this month’s PAR “Meet a Member.”
Associations face growing pressure to deliver both revenue and relevance to their members and partners. A dedicated business development team that is strategically built and structured is essential to driving sustainable growth. In a recent virtual workshop, two members of the Professionals for Association Revenue (PAR) Leadership Advisory Board explored the key components of effective BD teams.
What’s one question every association should ask of a prospective service provider before a relationship begins? That’s the question we asked of service providers themselves in PAR’s Executive Take feature.
Are associations facing unprecedented volatility? Or, is today’s climate simply a more intense version of the challenges they’ve long managed? More than 30 association executives gathered at the Yes & Headquarters in Alexandria, Virginia, to explore that question. Read the article for key takeaways from their discussion.