Association Business Week Open House: Meet PAR & Your Association Business Community
Ignite Growth. Elevate Influence. Drive Your Mission Forward.
On Monday, April 27, kick off Association Business Week with a free, open-access virtual open house designed for association executives and business leaders who want to rethink what “association business” can be. You’ll get an inside look at PAR’s point of view on revenue, partnerships, and mission-driven growth—and see how our community is reshaping sales and business development for the association sector. It’s a relaxed, conversational hour to hear how PAR thinks about association business, ask questions, and get a preview of what’s happening during Association Business Week. You’ll meet the PAR team, connect with peers from across the sector, and join guided networking designed to spark real relationships and candid conversation. Come as you are, stay as long as you like, and leave with new connections and a clearer picture of how PAR can support your growth.
Jen Smith
Executive Director
Jen Smith is the Executive Director of Professionals for Association Revenue (PAR), where she leads the overall strategy, member engagement, and program direction for the PAR community. With a strong background in association leadership, revenue strategy, and member-focused programming, Jen is responsible for advancing PAR’s mission and ensuring that members see clear value in every touchpoint.
Jen is passionate about building a vibrant, resource‑rich community where association professionals and partners can grow their skills, revenue, and influence together. Through cohorts, events, tools, and strategic partnerships, she helps members like you strengthen their business development capabilities and deliver greater impact within their organizations.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.