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Fixed programs have been the cornerstone of association bottom lines for decades producing a similar performance year after year in predictable fashion — until now. So how do we face uncertainty as we approach a new year? Start with a growth mindset on your products and approach.
Return business is the lifeline of all organizations, but working new customers is important to meet and exceed budgets.
Whether change is intended or forced, it’s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a “Why Change?” mindset, pointing to past performance as a measure of success.
Sponsored webcasts are one way to increase nondues revenue, even while so many association products and programs are on the decline. Webvent, a webcast management system, reports that sponsored webcasts are up 20% from last year for their clients. Additionally, Webvent clients have seen anywhere from a 26% to 150% increase in attendance per webcast in 2020.
Selling in the new 2020 and beyond will require business development skills to evolve and adapt to new market conditions and opportunities.
An association’s value proposition often offers a key point of interest and investment for members and business partners alike.
Get to know PAR Leadership Advisory Board member, Mark Jankowski, in this edition of “Meet a Member” Mark is currently working with a group of 30 CEOs to help develop strategy and grow as leaders and individuals during this challenging time.
You’ve made it through the hiring process and your new hire is ready to start contributing. Great! However, what happens next can be even more challenging than the hiring process itself. You’re ready for your newest employee to start delivering results quickly, while they are working toward familiarizing themselves with your company.
It’s the common denominator amongst us all: We get 24 hours each day. In our personal life, we are told to appreciate our time, not to take it for granted. In our professional life, we are urged to utilize every bit of it — to wisely manage it to obtain an edge against our competitors, and ultimately gain back more time in our personal life.
Can we still sell? With the impact of the COVID-19 pandemic, business development teams are being forced to evolve their approach.