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What Associations Need to Know about Business Development in 2021

Wed, March 17, 2021 – 1:00PM – 2:00PM (EST)

Keith Daw, Sean Soth

Association revenue producers typically wear many hats.  However, the pandemic has further changed the way organizations are approaching business development.  Learn from expert sales trainers as we explore best practices for business development in 2021.…

Creating & Launching Association Programs

Wed, February 17, 2021 – 1:00PM – 2:00PM (EST)

Brittany Shoul, Amy Burke, Todd Eckman, Brian Marks, Sean Soth

Association teams have long delivered quality programs and products for members and business partners to connect, learn, and thrive.  The pandemic challenged the core of many business models, as events moved online and other traditional…

5 new product ideas webcast

5 New Product Ideas for Your Association’s Bottom Line

Wed, February 3, 2021 – 1:00PM – 2:00PM (EST)

Suzie Smith, Sean Soth, Tiffany Teal

Members and industry partners are looking for innovative ways to connect with each other. 2021 continues to offer challenges for association budgets as audiences look for new value online and through partnership. Join our panel…

Marketing Your Mission, Part Two: Integrating Your Mission Statement

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.

Poll: Revenue Strategy

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

Associations: Find your Why and Develop Sales Breakthroughs

Wed, March 3, 2021 – 1:00PM – 2:00PM (EST)

Allan Hirsh, Sean Soth

Join Allan Hirsh, author, advisor, certified WHY trainer and media host as he shares the importance of defining your association’s “WHY?”.  Allan will provide concepts around the value of understanding and embracing your association’s WHY…

Association Sales Strategy in 2021

Wed, January 20, 2021 – 1:00PM – 2:00PM (EST)

Marcus Maleck, Sean Soth

Join PAR members from the Society for Clinical Research Sites (SCRS) as we explore association sales strategies in 2021.  Learn more about how associations are responding to the impact that the pandemic continues to have…

Connecting with Business Partners During COVID-19: OnPAR-Ep3

Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.

Meet a Member: Susan Young, Director Sales and Business Partnerships, Institute of Food Technologists (IFT)

Get to know Susan Young, the Director of Sales and Business Partnerships for the Institute of Food Technologists , in this edition of “Meet a Member.”

Marketing Your Mission, Part One: Identify Your Mission Statement

A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.