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Why an Affinity Program Could Be a Win-Win-Win for Your Association

Associations are looking for new sources of non-dues revenue, members want increased value and companies are searching for meaningful partnerships. It can be challenging to find initiatives that meet each criterion, but affinity programs could be the win-win-win solution for everyone involved. In this PARtners @ Work feature, CardConnect shares the partner’s perspective on affinity programs.

RevUP 2023: A Home for Business Development {Video}

From C-Suite to Non-Dues Revenue teams, the RevUP Summit brings together and supports professionals looking to improve their association’s bottom line. Watch this 2-minute video for a glimpse of the RevUP Summit 2022 and join PAR in Annapolis, Maryland on December 6 and 7 for the 2023 event!

Executive Take: Customer Outreach Strategy

This monthly series shares revenue strategies, perspectives and experiences from association executives and subject matter experts on a revenue topic. In PAR’s March edition, we are focusing on customer outreach. Striking the right balance of keeping in touch involves a thoughtful and customized approach to the type and frequency of communication. Learn the approach this months experts take when it comes to keeping in touch.

Why a Business Development Strategy is Vital to Association Revenue Health

Associations aren’t effectively strategizing. That is one of the key findings from the Professionals for Association Revenue (PAR) Association Business Development Landscape Survey in which 86% of respondents said their organization’s business development strategy is underperforming or non-existent. See why that’s a problem for associations working to remain relevant in a changing economic landscape.

Press Release: PAR Association Business Development Landscape Report Released

Towson, MD, February 28, 2023 – Professionals for Association Revenue (PAR) released its Association Business Development Landscape Report detailing insights from associations approaching and delivering revenue growth.

Powerful Negotiating Techniques for Engaging Your Counterpart

Wed, June 7, 2023 – 2:00PM – 3:00PM (EST)

Susan Borke

Association professionals negotiate on a daily basis – externally with customers, internally with colleagues, in the room, on a call and over video. But when negotiating with counterparts in real life, how do you use…

PAR Member Meet-Up: Best Practices for Managing a Sales Team and Outcomes

Wed, May 3, 2023 – 9:00AM – 9:30AM (EST)

Whether you lead a sales team of one or many, this PAR Member Meet-Up will help you generate ideas on best practices for sales team management. Join us as PAR members share metrics their teams…

PAR Member Meet-Up: Ideas to Solve Tough Customer Objections, Complaints or Feedback

Wed, September 6, 2023 – 9:00AM – 9:30AM (EST)

If sales is truly an act of service, then association teams must find successful ways to approach dissatisfaction from members, customers and potential partners. In this PAR Member Meet-Up, association colleagues will share tips and…

PAR Member Meet-Up: Creating Year-Round Opportunities from your Association Event

Wed, August 9, 2023 – 9:00AM – 9:30AM (EST)

Event attendees are looking for new ways to learn, connect and experience what your association has to offer. But the event itself is just the beginning! Successfully engaging the event attendees you had and the…

PAR Member Meet-Up: Sales Tactics that Association Teams Use to Win

Wed, July 12, 2023 – 9:00AM – 9:30AM (EST)

Email subject lines, purposeful outreach and unique follow-ups: join this PAR Member Meet-Up to learn and share how association revenue producers are managing customer engagement and guiding their clients to great investment choices. PAR Member Meet-Ups…