Poll: Does Your Association Have a Plan to Reach 2022 Goals?

January 10, 2022

Goals can be a motivating ideal for professionals and the teams they serve. How you and your association interact with those goals can make a difference in the personal and professional growth ahead in 2022. Is your association setting goals for the year ahead? Take this one question poll.

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2021 Poll Takeaways

December 15, 2021

Conducting monthly polls is one way PAR meets its mission of inspiring revenue growth through knowledge, resources and community. When we know how our peers are performing in specific areas, we can better assess our own approach to revenue health and growth. Check out the takeaways from some of our most answered polls of 2021.

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Poll: Partner Programs

November 1, 2021

Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?

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Poll: Growth Mindset

October 5, 2021

A growth mindset can be a powerful cultural advantage for personal and professional development. A solid start incorporates an organization’s strategy, progress measures, and the ability to perform the necessary operations required to move projects or people forward. When a team or individual better understands how their contributions impact the organization’s work, growth happens.

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Poll: Marketing Your Marketing

September 1, 2021

Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?

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Poll: Are your non-dues programs valued inside and out?

August 3, 2021

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Read More >

Poll: Are Your Metrics Improving Revenue Health?

July 1, 2021

There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.

Read More >

Poll: Addressing Event Risk for Your Sponsors

June 4, 2021

As associations return to events for 2021 and beyond, every audience is dealing with a variety of unkowns that are likely delaying or discontinuing sponsor investment. Which risk factor has had the greatest impact on your team’s ability to close sponsor revenue now?

Read More >

Association Leadership Tips the Scales for Sales

May 9, 2021

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Read More >

Poll: Client Communication Methods in 2021

April 27, 2021

A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?

Read More >

Poll: Does Your Association Have a Plan to Reach 2022 Goals?

Goals can be a motivating ideal for professionals and the teams they serve. How you and your association interact with those goals can make a difference in the personal and professional growth ahead in 2022. Is your association setting goals for the year ahead? Take this one question poll.

2021 Poll Takeaways

Conducting monthly polls is one way PAR meets its mission of inspiring revenue growth through knowledge, resources and community. When we know how our peers are performing in specific areas, we can better assess our own approach to revenue health and growth. Check out the takeaways from some of our most answered polls of 2021.

Poll: Partner Programs

Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?

Poll: Growth Mindset

A growth mindset can be a powerful cultural advantage for personal and professional development. A solid start incorporates an organization’s strategy, progress measures, and the ability to perform the necessary operations required to move projects or people forward. When a team or individual better understands how their contributions impact the organization’s work, growth happens.

Poll: Marketing Your Marketing

Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?

Poll: Are your non-dues programs valued inside and out?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: Are Your Metrics Improving Revenue Health?

There is an adage in many business environments that shares “sales is a numbers game”. This certainly holds true for teams working to meet attendee, membership or non-dues revenue goals. Take this one question poll to see how your organization compares to others when it comes to tracking metrics.

Poll: Addressing Event Risk for Your Sponsors

As associations return to events for 2021 and beyond, every audience is dealing with a variety of unkowns that are likely delaying or discontinuing sponsor investment. Which risk factor has had the greatest impact on your team’s ability to close sponsor revenue now?

Association Leadership Tips the Scales for Sales

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: Client Communication Methods in 2021

A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?

Customer Value: How do your Partnerships Measure Up?

For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?

Poll: Are Soft Skills More Important to Business Development than Ever?

The way organizations sell has changed forever as a result of the pandemic. More members and clients are looking for sales teams to help guide them through a process while providing insight or challenging their held presumptions about your membership, subscriptions, events and partnerships.

Poll: Product Development

Associations are working to pivot, create, re-position and re-launch program offerings for members and industry partners alike. Which phrase best describes your product/program development over the past year?

Poll: Revenue Strategy

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

Poll: Time Management

Time management is a critical success factor for all business development personnel, but many associations include their BD teams in a large amount of non-sales activity.

Poll: Return Business

Return business is the lifeline of all organizations, but working new customers is important to meet and exceed budgets.

What’s the most important sales skill in the new 2020?

Selling in the new 2020 and beyond will require business development skills to evolve and adapt to new market conditions and opportunities.

Poll: Value Proposition

An association’s value proposition often offers a key point of interest and investment for members and business partners alike.