How ACC Repurposed Content for Non-Dues Revenue Impact

March 20, 2025

Media companies, brands, and associations are increasingly overlapping in the products they offer, from events to memberships. Watch this 2-minute video and read the article to learn how the Association of Corporate Counsel (ACC) repurposed existing content into a valuable member benefit and a non-dues revenue idea.

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OnPAR Video Short: A Strong Case for Strategy

April 25, 2023

Association executives Erin Pressley, Carrie Hartin and Sean Soth presented a 1-hour virtual workshop highlighting the key findings from PAR’s Association Business Development Landscape Survey. Take 90-seconds to watch as the panelists make a case for the importance of an organizational wide strategy.

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RevUP 2023: A Home for Business Development {Video}

March 10, 2023

From C-Suite to Non-Dues Revenue teams, the RevUP Summit brings together and supports professionals looking to improve their association’s bottom line. Watch this 2-minute video for a glimpse of the RevUP Summit 2022 and join PAR in Annapolis, Maryland on December 6 and 7 for the 2023 event!

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6 Mindset Shifts to Improve Your Association in 2023 {Video}

January 30, 2023

Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.

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OnPAR Video Short: Associations are Evolving

December 19, 2022

Associations are powerful, transformative, invaluable, authentic and evolving. And just as our associations evolve, our approach to revenue must also evolve. RevUP Summit 2022 encompassed all of this and more – watch the Summit’s opening video to share in PAR’s love of associations!

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Last Chance to Join PAR for the RevUP Summit! {VIDEO}

November 30, 2022

Register Today! Join associations committed to improving revenue health and move your market forward at the RevUP Summit! Plus, experience these can’t miss opportunities to build community with other association professionals. Presentations and keynotes from published authors Get a fresh new professional headshot at our LinkedIn booth Experience the inaugural Pierre PARtnership Award panel and presentation Give back…

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Discover How to Standout on LinkedIn

October 18, 2022

Colleen McKenna is the Founder and CEO of Intero Advisory and the author of the book ‘It’s Business, Not Social.’ More than 750 companies have engaged with Intero Advisory over the years for LinkedIn strategy, training, coaching, and campaign management. This December, McKenna will be be accessible to attendees of the Professionals for Association Revenue’s RevUP Summit as she presents a ‘LinkedIn for Business Development’ workshop.

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What is an Association Business Development Meet-Up?

June 22, 2022

Association Business Development Meet-Ups are 30-minute sessions for association professionals to collaborate on the ideas, skills and solutions our teams need to move forward. Come with challenges and leave with ideas. Watch this 60-second video to learn more!

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UBIT: A Comprehensive Overview for Nonprofits

March 28, 2022

While most income of nonprofit, tax-exempt organizations is exempt from federal and state corporate income tax, certain income of nonprofits is subject to tax – Jeff Tenenbaum of Tenenbaum Law Group PLLC explains what your association needs to know about UBIT.

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PAR GOATs Share Insights for 2022

December 8, 2021

In the final webcast of 2021, The Professionals for Association Revenue celebrated the PAR community’s top contributors and recognized them as the Greatest of ALL Twenty-Twenty One (GOATs). In this video and post, our GOATs share what they learned in 2021 and give insight into how they believe associations can best move forward in 2022.

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Videos

3 Steps to Train Future Producers in the Now: OnPAR-Ep5

March 8, 2021

Just as professional sports teams develop future standouts, it’s important for our associations to invest in our future producers right now. Keith Daw of McDonell Consulting Group shares 3 ways your organization can confidently develop your producers of tomorrow, today.

Videos

People Focused Follow-Ups: OnPAR-Ep4

February 19, 2021

It’s easy to feel disconnected from colleagues and partners during this time of virtual communication and events. That’s why we’re addressing the value of people focused follow-ups in this latest OnPAR video short.

Videos

Connecting with Business Partners During COVID-19: OnPAR-Ep3

November 23, 2020

Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.

Videos

3 Steps to Meaningful Conversation: OnPAR-Ep2

November 9, 2020

Time is valuable to you and your clients. Follow these three steps to make your sales conversations meaningful and purposeful.

Videos

Why Associations Should Focus on Tomorrow: OnPAR-Ep1

October 12, 2020

Do you have 83 seconds today to start thinking about tomorrow? That’s all the time you’ll need to tune into this OnPAR Video Short for a quick tip to help you and your association partners work through the challenges of today.