Celebrate 12 months of subject matter leadership, learning and association business advocacy. January 21, 2026 2025 Honorees:
REGISTER TODAY Dan Cole, AVIXA Krystle Kopacz, Revmade Carrie McIntyre, Navigate
Brittany Shoul, MCI
April 28-30 Virtual Event: Mission-Driven Sales for Every Association Professional Learn More  Executive Dinner In-Person Event: Elevate & Accelerate—Business Development and Sales Mastery Save Your Seat Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs Wed, February 18 @ 2 - 3pm ET Michelle Mobley
American Society of Landscape Architects
Rich Vallaster
Personify - A2Z Events
Virtual Workshop:

RECENT HIGHLIGHTS

4 Strong Strategies and Bold Ideas for 2026

As you lean into 2026, who better to take advice from than the GOATs? We tapped the wisdom of PAR’s 2025 “greatest of all time” association revenue producers — Audio Video Integrated Experience Association’s Dan Cole, Revmade’s Krystle Kopacz, Navigate’s Carrie McIntyre, and MCI’s Brittany Shoul. Here, they tackle one big question: “What’s your strongest strategy or boldest idea to come out of 2025 that you plan to build on in 2026?”

Press Release: PAR Welcomes Four New Leadership Advisory Board Members

Towson, MD, January 15, 2026 – Professionals for Association Revenue (PAR), the leading network of association executives advancing revenue and business development excellence, is pleased to announce the appointment of four new members to its Leadership Advisory Board. These appointments reflect PAR’s commitment to the role that strong leadership serves in pioneering new ideas for association business.​

RevUP’s Best Lessons to Carry Into the New Year

Looking for some fresh inspiration to shape your course in 2026? In a follow-up webinar to PAR’s popular RevUP 2025 Summit, hosted by Jay S. Daughtry, M.Ed., of Intuto, some of the best minds in association business development reflected on insights from the summit and how associations can translate these ideas into action.

2025: Most Clicked PAR Posts

In 2025, Professionals for Association Revenue (PAR) published more than 50 original pieces of content designed to help association professionals tap into new ideas and resources focused on association business. Before the new year begins, we’re identifying the top 10 insights you clicked on the most.

Winning Six-Figure Deals: Why Sales and Marketing Must Move as One

Associations may not always see themselves as major players in the six-figure deal arena, but they should. Read the article to find out how sales and marketing to work in tandem to bring in mission critical revenue.

Why Strategic Foresight For Your Association Starts in the Boardroom

For associations committed to sustainability, relevance, and durable revenue, a board versed in strategic foresight is an invaluable asset – shaping the association not just for the present, but the future.

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The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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