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Executive Director
AVP, Client Partnership & Performance
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RECENT HIGHLIGHTS
PAR Member Meet-Up: What’s New in Association Media Programs
What are successful association media groups focusing on in 2025 to attract and secure advertisers? What does collaboration look like across media, events and programs?…
Overcome Challenges to Your Partnership Program Before They Arise
Building a successful partnership program is a multifaceted endeavor that requires foresight, strategy, and collaboration. Recognizing potential challenges early on can save your association significant time and resources to overcome them later. Learn how to overcome two common challenges in this article.
A History Lesson: Sell More, Say Less
Episode 3 of PAR’s new podcast, Association RevUP, focuses on sales skills for business development teams. Park Howell of Business of Story points to a notable moment in American history to explain how association sales professionals can sell more by saying less.
Matchbox Digital Initiatives
Matchbox helps associations to develop new and sustainable revenue streams through their platform and services for the design and delivery of digital initiatives – dynamic online experiences designed to achieve strategic goals for revenue growth, education, or member engagement.
Improve Your Sales Team Environment And Outcomes By Making This a Priority
Episode 2 of PAR’s new podcast, Association RevUP, focuses on the top traits of effective sales leadership. Join APA’s Jodi Ashcraft as she shares one aspect of a sales environment that leaders shouldn’t overlook.
Press Release: PAR Announces Matchbox as First Pathway PARtner
Towson, MD, May 28, 2024 – Professionals for Association Revenue (PAR), the leading community dedicated to inspiring association business development, today announced Matchbox as the first Pathway PARtner. This new partnership program connects PAR members with trusted solution providers who value the business sustainability of their association clients and the impact that revenue health can have on the industries associations serve. Pathway PARtners are aligned with PAR’s work and initiatives focused on association sustainability through improved business development practices and ideas.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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