April 28-30 Virtual Event: Mission-Driven Sales for Every Association Professional Learn More  Executive Dinner In-Person Event: Elevate & Accelerate—Business Development and Sales Mastery Save Your Seat Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs Wed, February 18 @ 2 - 3pm ET Michelle Mobley
American Society of Landscape Architects
Rich Vallaster
Personify - A2Z Events
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RECENT HIGHLIGHTS

Is It Easy to Do Business With Your Association?

Buyers don’t want friction in purchasing options. They want clear paths to solutions. Bundling is one way to get to the core problem that so many associations face when it comes to showing their value – it makes it easy for their customers to conduct business. Learn how the Mortgage Bankers Association (MBA) is figuring this out to increase both engagement and revenue.

Meet a Member: Brett Kell, MDS

Brett Cell is the Director of Business Development for the International Parkinson and Movement Disorder Society (MDS) and is profiled in this month’s PAR “Meet a Member.”

Business Development Must Haves: Top Executives Weigh In

Associations face growing pressure to deliver both revenue and relevance to their members and partners. A dedicated business development team that is strategically built and structured is essential to driving sustainable growth. In a recent virtual workshop, two members of the Professionals for Association Revenue (PAR) Leadership Advisory Board explored the key components of effective BD teams.

SCRS Site Solution Summit Prospectus

View the 2025 SCRS Site Solutions Summit Prospectus. Contributed by: SCRS View NOTE: You have been given access to this document by permission from a…

RTDNA25 Prospectus

View the 2025 Prospectus from the Radio Television Digital News Association. Contributed by: RTDNA View NOTE: You have been given access to this document by…

AVIXA InfoComm Prospectus

View the extensive exhibitor and sponsorship prospectus that supports InfoComm 2025. Contributed by: AVIXA Download NOTE: You have been given access to this document by…

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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