Register Today NOVEMBER 3-5 | MGM NATIONAL HARBOR Learn More Your Path from Insight to Action PAR Growth Coaching Professionals For Association Revenue Save Your Seat Fixing Broken Conflict Systems: Jamie Notter, Author, Consultant, and Culture Strategist PROPEL, and PAR RevUP 2024 main stage speaker Wed, May 20 @ 2 - 3pm ET Jamie Notter
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Virtual Workshop: The Hidden Revenue Leak in Your Organization
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RECENT HIGHLIGHTS

The Octopus Association? Why Your Many-Armed Organization Might Benefit From This Organizational Model

At a time when so much of the conversation in the association community centers on AI integration, this article looks as a business model focused on something equally critical: the intelligence of an organization’s people.

Beyond the Event: Building Business Value Through Strategic Operations and Engagement

Tue, September 15, 2026 – 2:00PM – 3:00PM (EDT)

Brian Marks, Tracy Schorle

Associations thrive where innovation meets operational excellence. This session offers practical strategies to align event operations with member expectations, fuel culture-driven engagement, and build scalable…

Become a Social Media Sales Warrior: Tactics for Outmaneuvering, Outconnecting, and Outclosing

Wed, March 18, 2026 – 2:00PM – 3:00PM (EDT)

Justin Goldstein, CAE

In today’s hyper-connected, always-online economy, the traditional battlefield of sales has evolved. No longer confined to cold calls and handshake meetings, the modern sales arena…

Cash In, Cut Costs: Winning Revenue Tactics for Your Expo and Sponsorship Programs

Wed, February 18, 2026 – 2:00PM – 3:00PM (EDT)

Rich Vallaster, Michelle Mobley

Unlock the secrets to boosting your expo and sponsorship financial performance in this interactive session designed for revenue-driven event and association professionals. You’ll explore creative…

GOAT Awards: Advancing Association Business

Wed, January 21, 2026 – 2:00PM – 3:00PM (EDT)

Sean Soth, Jen Smith, Dan Cole, Krystle Kopacz, Carrie McIntyre, Brittany Shoul

Celebrate the 5th Annual PAR GOAT Awards—Greatest of All Twenty Twenty-Five! This year, every honored GOAT represents a powerhouse of insight and innovation driving associations…

Gen Z and the Urgency for Association Innovation

Gen Z grew up in a world of constant disruption, and they expect the organizations they join to adapt just as quickly. Is your association ready? Experts share why innovation must move from a talking point to a daily practice.

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The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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