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Associate Director, Marketing
Founder and CEO
Director of Corporate Engagement
RECENT HIGHLIGHTS
A History Lesson: Sell More, Say Less
Episode 3 of PAR’s new podcast, Association RevUP, focuses on sales skills for business development teams. Park Howell of Business of Story points to a notable moment in American history to explain how association sales professionals can sell more by saying less.
Matchbox Digital Initiatives
Matchbox helps associations to develop new and sustainable revenue streams through their platform and services for the design and delivery of digital initiatives – dynamic online experiences designed to achieve strategic goals for revenue growth, education, or member engagement.
Improve Your Sales Team Environment And Outcomes By Making This a Priority
Episode 2 of PAR’s new podcast, Association RevUP, focuses on the top traits of effective sales leadership. Join APA’s Jodi Ashcraft as she shares one aspect of a sales environment that leaders shouldn’t overlook.
Press Release: PAR Announces Matchbox as First Pathway PARtner
Towson, MD, May 28, 2024 – Professionals for Association Revenue (PAR), the leading community dedicated to inspiring association business development, today announced Matchbox as the first Pathway PARtner. This new partnership program connects PAR members with trusted solution providers who value the business sustainability of their association clients and the impact that revenue health can have on the industries associations serve. Pathway PARtners are aligned with PAR’s work and initiatives focused on association sustainability through improved business development practices and ideas.
Values vs. Valued: Why it Matters for Your Revenue Health
Episode 1 of PAR’s new podcast, Association RevUP, focuses on the transformative impact of an association’s culture. Culture strategist and author Jamie Notter joins PAR to show how the words ‘value’ and ‘valued’ can make all the difference for your association. In this article, we look to the 2001 collapse of Enron to understand why.
Adopting a Business Development Mindset: Essential Strategies for Membership
The acquisition of a new member signifies the moment when someone acknowledges the value in your organization and its mission. Amy Lestition Burke is the CEO of the Solid Waste Association of North America (SWANA) and shares her insights into how any association can take a business approach to building its member community.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Attain valuable CAE credit hours through PAR's ongoing live webcast program.
TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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