Celebrate 12 months of subject matter leadership, learning and association business advocacy. January 21, 2026 2025 Honorees:
Register Today Dan Cole, AVIXA Krystle Kopacz, Revmade Carrie McIntyre, Navigate
Brittany Shoul, MCI
April 28-30 Virtual Event: Mission-Driven Sales for Every Association Professional Learn More  Executive Dinner In-Person Event: Elevate & Accelerate—Business Development and Sales Mastery Save Your Seat Cash In, Cut Costs: Winning Revenue Tactics for Your EXPO and Sponsorship Programs Wed, February 18 @ 2 - 3pm ET Michelle Mobley
American Society of Landscape Architects
Rich Vallaster
Personify - A2Z Events
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RECENT HIGHLIGHTS

AVIXA InfoComm Prospectus

View the extensive exhibitor and sponsorship prospectus that supports InfoComm 2025. Contributed by: AVIXA Download NOTE: You have been given access to this document by…

RTDNA’s Bold Event Changes and Data to Drive Sponsorship (S2:E4)

If your association is looking for ways to create a more engaging annual event, this episode is for you. Tara Puckey, MBA, CAE, CMP is the Executive Director of the Radio Television Digital News Association (RTDNA). In 2021, RTDNA shrank the size of their event and has made bold decisions ever since aimed at fulfilling the event purpose: meaningful connection. Listen to the episode to find out how they are doing it. Plus, hear from Joe Colangelo (Bear Analytics) and event expert Vinnu Deshetty on how to use data to drive the ultimate sponsor engagement for your next event.

Executive Take: One Question That Matters Most

What’s one question every association should ask of a prospective service provider before a relationship begins? That’s the question we asked of service providers themselves in PAR’s Executive Take feature.

Association Business Development Check-In Meetings Agenda

Regular and consistent 1:1 check-in meetings between association leaders and sales or business development staff are a way to show support, ensure ongoing success, and…

How to Turn the Volume Button Down on Volatility

Are associations facing unprecedented volatility? Or, is today’s climate simply a more intense version of the challenges they’ve long managed? More than 30 association executives gathered at the Yes & Headquarters in Alexandria, Virginia, to explore that question. Read the article for key takeaways from their discussion.

Meet a Member: Camille Walker, APHL

Camille A. Walker is the Manager of Corporate Relations for the Association of Public Health Laboratories (APHL) and is profiled in this month’s PAR “Meet a Member.”

PAR Industry Research

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