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RECENT HIGHLIGHTS
Press Release: PAR Welcomes Four New Leadership Advisory Board Members
Towson, MD, January 15, 2026 – Professionals for Association Revenue (PAR), the leading network of association executives advancing revenue and business development excellence, is pleased to announce the appointment of four new members to its Leadership Advisory Board. These appointments reflect PAR’s commitment to the role that strong leadership serves in pioneering new ideas for association business.
RevUP’s Best Lessons to Carry Into the New Year
Looking for some fresh inspiration to shape your course in 2026? In a follow-up webinar to PAR’s popular RevUP 2025 Summit, hosted by Jay S. Daughtry, M.Ed., of Intuto, some of the best minds in association business development reflected on insights from the summit and how associations can translate these ideas into action.
2025: Most Clicked PAR Posts
In 2025, Professionals for Association Revenue (PAR) published more than 50 original pieces of content designed to help association professionals tap into new ideas and resources focused on association business. Before the new year begins, we’re identifying the top 10 insights you clicked on the most.
Winning Six-Figure Deals: Why Sales and Marketing Must Move as One
Associations may not always see themselves as major players in the six-figure deal arena, but they should. Read the article to find out how sales and marketing to work in tandem to bring in mission critical revenue.
Why Strategic Foresight For Your Association Starts in the Boardroom
For associations committed to sustainability, relevance, and durable revenue, a board versed in strategic foresight is an invaluable asset – shaping the association not just for the present, but the future.
Authenticity Over Authority: Rethinking Sponsorship Through The Gen Z Lens
Gen Z is naming what all audiences increasingly feel: sponsorships must be intentional and value-driven. Read the article to find out why Gen Z is prioritizing sponsorship authenticity over association authority.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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