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Associate Director, Marketing
Founder and CEO
Director of Corporate Engagement
RECENT HIGHLIGHTS
Don’t Be a Tommy Too Much: Win New Customers by Keeping It Simple
Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.
How to Prioritize Your Association’s Tech Decisions
We know we need technology to grow our association communities, but at times we struggle to know which solutions are the right (and more importantly, the wrong) ones for us.
Rick Borry is the Chief Architect of Webvent, a webcast management and hosting company, and provides insight into how associations should prioritize their unique tech decisions.
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3 Questions: Sponsorship in 2020 and Beyond
In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).
4 Tips to Help Associations Build Programs Customers Want
Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.
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Experience vs. Innovation: How to Balance an Experienced Sales Team with Newer Sales Platforms
A seasoned and experienced sales team knows the importance of relationship-building and when to listen to what a client wants. But what happens when what the client wants is a new-fangled digital offer that a sales team has never experienced or doesn’t fully understand?
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Why Associations Should Focus on Tomorrow: OnPAR-Ep1
Do you have 83 seconds today to start thinking about tomorrow? That’s all the time you’ll need to tune into this OnPAR Video Short for a quick tip to help you and your association partners work through the challenges of today.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Attain valuable CAE credit hours through PAR's ongoing live webcast program.
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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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