PAR 2024 GOAT Award Recipient National Rural Electric Cooperative Association (NRECA) SVP, Eductation Training and Events Erin Pressley, CAE Register Now Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition Wed, February 19, 2025
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Professionals For Association Revenue Join the PAR community today! PAR is pioneering the home for association business and revenue health Pioneering the future of association business and revenue health. REGISTER TODAY 2025 Dates Announced! Join us November 4-6, 2025 in Annapolis, MD.

RECENT HIGHLIGHTS

Why a Business Development Strategy is Vital to Association Revenue Health

Associations aren’t effectively strategizing. That is one of the key findings from the Professionals for Association Revenue (PAR) Association Business Development Landscape Survey in which 86% of respondents said their organization’s business development strategy is underperforming or non-existent. See why that’s a problem for associations working to remain relevant in a changing economic landscape.

Press Release: PAR Association Business Development Landscape Report Released

Towson, MD, February 28, 2023 – Professionals for Association Revenue (PAR) released its Association Business Development Landscape Report detailing insights from associations approaching and delivering revenue growth.

Evolve Your Event Into a Can’t Miss Experience

Our calendars are full of events, but our minds are full of experiences. Which one is your association providing to your event attendees? Learn how to build a better event experience by providing connection opportunities, unique session styles and taking a mission-driven approach to event design.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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Attain valuable CAE credit hours through PAR's ongoing live webcast program.

TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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