Celebrate 12 months of subject matter leadership, learning and association business advocacy. January 15, 2025 2024 Nominees:
Amy Lestition Burke, SWANA
Dan Cole, AVIXA
Robb Lee, Yes&
Lewis Flax, Flax Associates
Erin Pressley, NRECA
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Press Release: Professionals for Association Revenue (PAR) Announces Colleen McKenna of Intero Advisory as the Recipient of the 2022 PAR GOAT Award

Towson, MD, January 23, 2023 – The Professionals for Association Revenue (PAR) is pleased to announce the recipient of the 2022 PAR GOAT Award, Colleen McKenna, CEO & Founder, Intero Advisory. The PAR GOAT Award recognizes outstanding professionalism, dedication, and passion for raising awareness around the impact of association business development.

Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships

Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.

Producer Toolbox: RevUP Summit Takeaway Action Worksheet

Use this worksheet to help put your lessons learned at the RevUP Summit into action.

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PAR Industry Research

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The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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