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Strategies and Tactics That Advance Business Development
Director of Business Development
VP, Sales & Partner Experience
Founder & Leadership Advisory Board Chair
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Executive Director
AVP, Client Partnership & Performance
RECENT HIGHLIGHTS
Press Release: Professionals for Association Revenue (PAR) Launches Website Focused on Professional Development and Business Growth.
Towson, MD, January 19, 2021 – Officially launching this week, Professionals for Association Revenue (PAR) is on a mission to inspire revenue growth for association professionals through knowledge, resources and community.
Marketing Your Mission, Part Two: Integrating Your Mission Statement
In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.
Poll: Revenue Strategy
Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?
Connecting with Business Partners During COVID-19: OnPAR-Ep3
Connecting with business partners has been challenging during COVID-19. Tune into this ‘OnPAR Video Short’ to learn one simple way you and your sales team can start meaningful dialogue that will lead to better partnerships.
Marketing Your Mission, Part One: Identify Your Mission Statement
A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.
PARtners @ Work: Hi-Fidelity Group
Hi-Fidelity is a full-service program development, business development, marketing, technology and publishing company and the focus of this edition of “PARtners at Work.”
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Attain valuable CAE credit hours through PAR's ongoing live webcast program.
TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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