Amy Lestition Burke, SWANA
Dan Cole, AVIXA
Robb Lee, Yes&
Lewis Flax, Flax Associates
Erin Pressley, NRECA
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RECENT HIGHLIGHTS
Executive Take: Customer Outreach Strategy
This monthly series shares revenue strategies, perspectives and experiences from association executives and subject matter experts on a revenue topic. In PAR’s March edition, we are focusing on customer outreach. Striking the right balance of keeping in touch involves a thoughtful and customized approach to the type and frequency of communication. Learn the approach this months experts take when it comes to keeping in touch.
Why a Business Development Strategy is Vital to Association Revenue Health
Associations aren’t effectively strategizing. That is one of the key findings from the Professionals for Association Revenue (PAR) Association Business Development Landscape Survey in which 86% of respondents said their organization’s business development strategy is underperforming or non-existent. See why that’s a problem for associations working to remain relevant in a changing economic landscape.
Press Release: PAR Association Business Development Landscape Report Released
Towson, MD, February 28, 2023 – Professionals for Association Revenue (PAR) released its Association Business Development Landscape Report detailing insights from associations approaching and delivering revenue growth.
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