Register Now Association Sales Mastery:
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Wed, May 21, 2025 - 2:00PM - 3:00PM (EDT) Jay Ablondi John Bacon Massachusetts Medical Society
Director of Business Development
ASAE
VP, Sales & Partner Experience
Sean Soth Professionals for Association Revenue (PAR)
Founder & Leadership Advisory Board Chair
Listen Now SEASON 2 EPISODES OUT NOW Register Now Event Sponsorship Reimagined: Meeting the Demands of Today’s Brands Wed, June 18, 2025
2:00PM - 3:00PM (EDT)
Tara Puckey Lacey Houston Radio Television Digital News Association
Executive Director
MCI USA
AVP, Client Partnership & Performance
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RECENT HIGHLIGHTS

SIO’s 6M Win and the Case for C-Suite Deals (S2:E1)

In this debut episode, discover how the ⁠Society of Interventional Oncology⁠ and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts. Then Dan Cole and Brittany Shoul share 5 ways your association can level up negotiations for your next big deal, no matter the size.

AAOE Exhibitor Value Image

AAOE shows the value of exhibitors through a compelling graphic that is shared with attendees at their annual conference.

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Press Release: PAR Announces New Leadership Advisory Board Members

Professionals for Association Revenue (PAR), the leading community dedicated to advancing association business success, is pleased to announce the appointment of five new members to its Leadership Advisory Board. These appointments reflect PAR’s commitment to the role strong leadership serves in pioneering new ideas for association business.

The C-Suite Advantage: Elevating the Sales Process in Associations

Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.

Do Your Products Deliver What Your Market Needs?

Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.

PAR Industry Research

Exclusive association business insights for revenue performance.

The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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TRANSFORM BUSINESS DEVELOPMENT

Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...

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