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JSB Partnership Consultants
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Leah Lang EDUCAUSE
Director of Corporate Engagement
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Press Release: PAR Announces New Leadership Advisory Board Members

Professionals for Association Revenue (PAR), the leading community dedicated to advancing association business success, is pleased to announce the appointment of five new members to its Leadership Advisory Board. These appointments reflect PAR’s commitment to the role strong leadership serves in pioneering new ideas for association business.

The C-Suite Advantage: Elevating the Sales Process in Associations

Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.

Do Your Products Deliver What Your Market Needs?

Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.

Press Release: Multiview Joins PAR as Pathway PARtner

Professionals for Association Revenue (PAR) announces Multiview as its newest Pathway PARtner. By connecting associations to their audiences through digital media, Multiview helps associations engage and grow their membership while earning additional revenue through advertisement sales.

Press Release: PAR Announces Erin Pressley of NRECA as the Recipient of the 2024 PAR GOAT Award

Towson, MD, January 15, 2025 – The Professionals for Association Revenue (PAR) is proud to announce Erin Pressley, CAE, SVP Education, Training and Events for the National Rural Electric Cooperative Association (NRECA), as the recipient of the 2024 PAR GOAT (Greatest of All Twenty-Twenty-Four) Award.

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The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight.  Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...

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