Marketing

Showing 11-20 of 24.

Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future

November 18, 2021

“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.

Poll: Partner Programs

November 1, 2021

Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?

3 Questions: How to Engage in Meaningful Professional Reflection

October 27, 2021

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how to engage in meaningful professional reflection with Rachel Druckenmiller, CEO of Unmuted. As an experienced keynote speaker and workshop facilitator, Rachel has worked with dozens of organizations to ignite resilience, connection and engagement among leaders and teams and is a valued PAR webcast speaker.

Meet a Member: Nikole TenBrink, Director of Marketing and Business Development, Illuminating Engineering Society

October 6, 2021

Get to know Nikole TenBrink, Director of Marketing and Business Development for IES, in this edition of “Meet a Member.”

3 Keys for Association Marketing Teams to Support Their Sales Teams

September 27, 2021

When sales and marketing teams work together effectively, revenue increases and associations expand. It’s a fact that’s earning the attention of association marketing teams, too — 54% of marketers say they are empowered to collaborate with sales teams (a year-on-year growth rate of 86%, according to Salesforce).

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: Top Takeaways From Marketing Your Marketing

September 9, 2021

Top Takeaways from Marketing Your Marketing. Review key takeaways shared and learned during PAR Revenue Renegades meet-up.

This past Wednesday, revenue producers from the association industry came together to chat about how they market their own products and programs. Associations often have a standing strategy to market for membership, attendee registration and professional development. However, non-dues programs like exhibits, advertising and sponsorship need similar or even advanced support. PAR members worked through marketing challenges as a part of PAR’s September focus, Marketing for Business.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Poll: Marketing Your Marketing

September 1, 2021

Associations have long-used thoughtful marketing approaches to grow membership, position education, or drive event attendance. Behind most successful products is a successful marketing strategy. How do your non-dues activities stack up?

Revenue Renegades: Top Takeaways From Market Questions that Create Results

March 12, 2021

Top Takeaways from Market Questions that Create Results: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Revenue Renegades: 5 Takeaways From Sales Materials that Matter

March 1, 2021

5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Marketing Your Mission, Part Two: Integrating Your Mission Statement

January 11, 2021

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.