Leadership

Showing 61-70 of 125.

Poll: What Role Does Your Board Play in Developing Revenue?

October 10, 2022

Some association boards provide oversight and guidance on revenue programs and profit and loss. 21st century business development continues to require leadership, direction and vision as a key ingredient to revenue success.

RevUP Speaker Spotlight: Sylvia Gonner, CAE

October 3, 2022

Your association needs an updated value proposition, and your revenue producers should be a part of the process. That is part of the message that Sylvia Gonner, CAE will share in her upcoming session, Time to Update Your Value Proposition, at the RevUP Summit presented by the Professionals for Association Revenue. Read more from Sylvia in this RevUP Speaker Spotlight.

4 Tips to Focus Your Forecasting

September 16, 2022

Our lives are made up of forecasting – and while planning doesn’t eliminate uncertainties, it does help us prepare for them. Here are 4 tips to get your team started with a focused forecasting plan.

How to Keep Corporate Sponsor Investment in Your Association

September 6, 2022

Associations are no longer the obvious advertising choice for corporations looking to connect with consumers. Digital outlets, social media channels and corporate websites mean companies have choices – and associations have competitors. But how do associations beat out the competition to increase and keep corporate sponsor investment?

3 Tips for Selling During Times of Economic Uncertainty

September 1, 2022

Economic uncertainty means different things to different people. But if you are in the business of sales, we think you’ll agree: selling in 2022 is challenging. Global sales and marketing advisor Ryan Dohrn shares three tips for sales teams to survive and thrive during times of disruption.

Poll: Association Revenue Forecasting is Cloudy With a Chance of ROI

September 1, 2022

Association revenue forecasting takes many shapes depending on the department. Take this one-question poll to share how your association is forecasting for revenue.

How One Association Utilized Its Vision Statement to Create an Award-Winning Website

July 28, 2022

A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.

3 Steps to Making and Maintaining Meaningful Conference Connections

June 29, 2022

Event sponsorship and exhibits – once the foundation of association sponsorship programs – are now the starting point for companies looking to engage with an association in year-long brand awareness and thought-leadership opportunities. Associations that provide exhibitors with a positive and valuable conference experience have the advantage when it comes to growing relationships… and revenue.

Poll: Mental Health and Your Association

June 29, 2022

The pandemic and its recovery have caused burnout, stress, and different types of anxiety among professionals in every industry. Take this one-question poll to share your association’s approach to mental health.

Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans

June 3, 2022

Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.