Leadership
Showing 61-70 of 127.
Learn how the North American Meat Institute (NAMI) built a $2 million dollar sponsorship program by listening to sponsors and delivering value.
Attending a professional conference can be an overwhelming experience. Dashing between education sessions, strategic meetings, and networking events makes for a fantastic week, but how do we reflect on and implement real organizational change once we are back in our home base?
Some association boards provide oversight and guidance on revenue programs and profit and loss. 21st century business development continues to require leadership, direction and vision as a key ingredient to revenue success.
Your association needs an updated value proposition, and your revenue producers should be a part of the process. That is part of the message that Sylvia Gonner, CAE will share in her upcoming session, Time to Update Your Value Proposition, at the RevUP Summit presented by the Professionals for Association Revenue. Read more from Sylvia in this RevUP Speaker Spotlight.
Our lives are made up of forecasting – and while planning doesn’t eliminate uncertainties, it does help us prepare for them. Here are 4 tips to get your team started with a focused forecasting plan.
Associations are no longer the obvious advertising choice for corporations looking to connect with consumers. Digital outlets, social media channels and corporate websites mean companies have choices – and associations have competitors. But how do associations beat out the competition to increase and keep corporate sponsor investment?
Economic uncertainty means different things to different people. But if you are in the business of sales, we think you’ll agree: selling in 2022 is challenging. Global sales and marketing advisor Ryan Dohrn shares three tips for sales teams to survive and thrive during times of disruption.
Association revenue forecasting takes many shapes depending on the department. Take this one-question poll to share how your association is forecasting for revenue.
A well-crafted association vision statement conveys the direction of your organization to members, partners, and industry colleagues. While identifying your association’s vision is an essential first step, using it to guide key decisions can transform programs and your association’s most effective communication tool – its website.
Event sponsorship and exhibits – once the foundation of association sponsorship programs – are now the starting point for companies looking to engage with an association in year-long brand awareness and thought-leadership opportunities. Associations that provide exhibitors with a positive and valuable conference experience have the advantage when it comes to growing relationships… and revenue.