Leadership
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Our calendars are full of events, but our minds are full of experiences. Which one is your association providing to your event attendees? Learn how to build a better event experience by providing connection opportunities, unique session styles and taking a mission-driven approach to event design.
This monthly series shares revenue strategies, perspectives and experiences from association executives on a revenue topic. In PAR’s February edition, we are focusing on corporate partnerships. More and more associations understand the value of a strategic corporate partnership program but find it challenging to secure and retain partners in a competitive field. Providing valuable access to members while still keeping your member needs top-of-mind is one way to stand out. Learn what these association executives have to share about how associations can provide corporate partners with valuable access to their member communities.
Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.
Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.
Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.
Goals can be a motivating ideal for professionals and the teams they serve. How you and your association interact with those goals can make a difference in the personal and professional growth ahead in 2023. Is your association setting goals for the year ahead? Take this one question poll.
Associations Council is making it easy for volunteers to say ‘yes’ with toolkits, incentives and open communication. The result? Engaged members who are vital to growing the membership base.
Successful corporate sponsorship programs benefit both professional members as well as the sponsoring organization. But sometimes the word ‘corporate’ is an unwelcomed word when talking with association leadership and board members. Discover how to improve the conversation and begin assessing your association’s readiness for corporate sponsorship investment with expert Lori Zoss Kraska.
Learn how the North American Meat Institute (NAMI) built a $2 million dollar sponsorship program by listening to sponsors and delivering value.
Attending a professional conference can be an overwhelming experience. Dashing between education sessions, strategic meetings, and networking events makes for a fantastic week, but how do we reflect on and implement real organizational change once we are back in our home base?