Leadership
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April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
A recent PAR peer meet-up explored client communication in the pandemic, offering many balanced channels and ideas on social, meetings, and other association tent poles throughout the year. Which method has been best for connecting with your clients?
April was Value Proposition Month for the Professionals for Association Revenue. Our April webcast focused on “The Impact of Value Proposition” and featured CAE professional Sylvia Gonner of TheCultureWiz.com. As part of the webcast, PAR featured two associations that have used at least one of Sylvia’s six ingredients to build their value propositions- The Institute of Internal Auditors and The National Association of Insurance & Financial Advisors.
Top Takeaways from Client Communication: Tech, Tactics and Texting: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
This past Wednesday, revenue producers from the association industry came together to chat about client communication. Participants shared ideas, thoughts and perspectives on all things tech, communication tactics, and even texting as a business development professional. As part of PAR’s April Value Proposition Month, the Revenue Renegades were able to tie in the importance of communicating the association’s value with each outreach, no matter the method or platform.
Top Takeaways from Building Customer Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?
Top Takeaways from Sales Calls With Purpose: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
Top Takeaways from Market Questions that Create Results: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.
Identifying and implementing new product offerings is key as associations look for ways to connect members and industry partners in 2021. In this PAR Webcast Series presentation, business development executives Sean Soth (PAR), Suzie Smith (HMP Global) and Tiffany Teal (ALA) presented ten (instead of five!) ways their organizations are working to bridge the sales gap with new program ideas.