Leadership

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Revenue Renegades: 5 Takeaways From Revenue Strategy Month

January 28, 2021

5 Takeaways from Revenue Strategy Month: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Marketing Your Mission, Part Two: Integrating Your Mission Statement

January 11, 2021

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.

Poll: Revenue Strategy

January 8, 2021

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

Marketing Your Mission, Part One: Identify Your Mission Statement

November 13, 2020

A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.

3 Questions: The Role Revenue Plays in Developing New Ideas

October 30, 2020

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about the role revenue plays in developing new ideas with founder of Passion Profits Consulting, Dawn Baron. 

Don’t Be a Tommy Too Much: Win New Customers by Keeping It Simple

October 28, 2020

Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.

How to Prioritize Your Association’s Tech Decisions

October 26, 2020

We know we need technology to grow our association communities, but at times we struggle to know which solutions are the right (and more importantly, the wrong) ones for us.
Rick Borry is the Chief Architect of Webvent, a webcast management and hosting company, and provides insight into how associations should prioritize their unique tech decisions.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

3 Questions: Sponsorship in 2020 and Beyond

October 22, 2020

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).

4 Tips to Help Associations Build Programs Customers Want

October 19, 2020

Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.

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Experience vs. Innovation: How to Balance an Experienced Sales Team with Newer Sales Platforms

October 15, 2020

A seasoned and experienced sales team knows the importance of relationship-building and when to listen to what a client wants. But what happens when what the client wants is a new-fangled digital offer that a sales team has never experienced or doesn’t fully understand?

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬