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Associate Director, Marketing
Founder and CEO
Director of Corporate Engagement
RECENT HIGHLIGHTS
3 Prospecting Tools You Could Be Missing
Whether your association is looking to bring in new members or attract strategic partners, your ability to identify and engage the right people is essential. And while traditional prospecting tactics are evolving, there’s one that you shouldn’t be quick to replace: good old-fashioned people skills. Read the article for 3 tools you could be missing.
Meet a Member: Michael Pereira, SNA
Michael Pereira is the Marketing Manager for the School Nutrition Association (SNA) and shares his passion for association business and mission impact in this month’s PAR “Meet a Member.”
Press Release: Swapcard Joins PAR as Pathway PARtner
Professionals for Association Revenue (PAR) announces Swapcard, an event engagement platform, as its newest Pathway PARtner. Swapcard combines AI capabilities with an intuitive and customizable interface to maximize attendee engagement, accelerate exhibitor ROI, streamline operations, and grow event revenue.
Executive Take: Impact of Business on Mission
How do associations raise business objectives to the level of mission objectives among their teams? That’s the question asked in PAR’s Executive Take feature.
Innovate Smarter: Avoid Wasting Time and Money on the Wrong Ideas
Successful innovation begins by identifying not only what your audience’s problem is, but what the solution should be. Learn how AAVSB is using a proven framework to eliminate wasted time, maximize financial resources, and establish a culture of innovation throughout the association.
Whitepaper: Lean Startup Methodology for Associations
Explore how your association can take a different approach to product development with an in-depth look at the lean startup method. Elizabeth Engel shares this white paper that focuses on a key challenge for associations: your association has been wasting precious resources working on the wrong thing.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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