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RECENT HIGHLIGHTS
The Real Value of Partnerships Goes Far Beyond Dollars
Association sponsorships are evolving. The era of gold, silver, and bronze is fading, and instead more organizations are launching year-round partnership programs with the goal of sustainable revenue, deeper engagement and mission impact. But even with those advancements, too many associations still focus more on the financial benefit than the transformational possibilities. Learn about one association doing something different.
One Thing Your Partnerships Are Missing and How EDUCAUSE Found It (S2:E6)
John Bacon: We’re talking about all these programs and all these things that we’re trying to do, these tools that we’re trying to use, and…
‘Not Going to Let Up’: Lessons from Award-Winning Associations
What would you do if you planned a global event — and barely anyone showed up? Discover how Christine Pierre’s refusal to give up grew into a global association, and how these three award-winning associations are aligning mission with business and honoring her legacy as part of the Pierre Award.
Press Release: Jen Smith Named Executive Director of PAR
Towson, MD — Professionals for Association Revenue (PAR) is pleased to announce that Jen Smith will step into the role of Executive Director. This leadership transition underscores PAR’s commitment to organizational excellence and continued growth, and—most importantly—serving PAR’s expanding membership.
MLB’s Engagement Playbook and Why Associations Should Steal a Page
Major League Baseball is figuring it out – how to honor its tradition while adapting to changing expectations. Whether baseball is one of your favorite pastimes or one you’d rather pass by altogether, there are lessons associations can take from MLB’s balancing act.
Meet a Member: Jennifer Troke, APRO
Jennifer Troke is the Vice President of the Association of Progressive Rental Organizations (APRO) and is profiled in this month’s PAR “Meet a Member.”
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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