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Associate Director, Marketing
Founder and CEO
Director of Corporate Engagement
RECENT HIGHLIGHTS
Innovate Smarter: Avoid Wasting Time and Money on the Wrong Ideas
Successful innovation begins by identifying not only what your audience’s problem is, but what the solution should be. Learn how AAVSB is using a proven framework to eliminate wasted time, maximize financial resources, and establish a culture of innovation throughout the association.
Whitepaper: Lean Startup Methodology for Associations
Explore how your association can take a different approach to product development with an in-depth look at the lean startup method. Elizabeth Engel shares this white paper that focuses on a key challenge for associations: your association has been wasting precious resources working on the wrong thing.
Swapcard
Swapcard is the preferred event engagement platform for associations, trade shows, and conference organizers that combines AI capabilities with an intuitive and customizable interface to maximize attendee engagement, accelerate exhibitor ROI, streamline operations, and grow event revenue.
AAVSB’s Culture of Innovation and Thinking Like a Startup (S2:E2)
What would it look like if our associations acted like a startup? That’s the question explored in episode 2 with Chrissy Bagby of the American Association of Veterinary State Boards and Elizabeth Engel of Spark Consulting. Learn how AAVSB is driving innovation with the help of the lean startup framework.
How ACC Repurposed Content for Non-Dues Revenue Impact
Media companies, brands, and associations are increasingly overlapping in the products they offer, from events to memberships. Watch this 2-minute video and read the article to learn how the Association of Corporate Counsel (ACC) repurposed existing content into a valuable member benefit and a non-dues revenue idea.
Meet a Member: Angel Wuellner
Get to know Angel Wuellner, Business Development Director for the Educational Theatre Association in this edition of “Meet a Member.”
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Attain valuable CAE credit hours through PAR's ongoing live webcast program.
TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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