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Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition

Wed, February 19, 2025 – 2:00PM – 3:00PM (EST)

Carrie McIntyre, Addy M. Kujawa, CAE, DES

“We work with 20 associations across a variety of specialties, and AAOE has set itself apart as one of the best.” That’s a pretty epic testimonial! Especially given how many options industry partners have for…

Press Release: Popshap Joins PAR as Pathway PARtner

Towson, MD, October 11, 2024 – Professionals for Association Revenue (PAR), the premier community focused on enhancing business success for associations, is excited to announce Popshap as its newest Pathway PARtner. This partnership reflects a shared commitment to innovation within association events and recognizes Popshap’s extensive range of digital solutions. 

light bulb built by puzzle pieces to indicate finding new ideas beyond association dues

Top Non-Dues Revenue Ideas: What’s Working for Associations Today

While association dues remain a crucial revenue source, a strategic approach to discovering, implementing, and eventually sunsetting non-dues revenue initiatives is fundamental for associations working to align their mission with their business objectives. Learn how PAR’s RevUP Summit will help attendees not only find new non-dues revenue ideas but turn them into successful outcomes.

Standard Operating Procedure (SOP)

This guide uses the RACI method (Responsible, accountable, consulted informed) to develop a standard operating procedure (SOP).

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Growth Guide for Association Leadership

This guide will help association leaders create a path of professional advancement for employees.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Popshap Joins PAR as Pathway PARtner

Popshap

As associations continue to evolve in the digital age, Popshap remains at the forefront of innovation. The company is committed to developing new technologies that will help associations thrive in an increasingly competitive landscape.

Celebrating Innovation in Association Business: Professionals for Association Revenue Announces the 2024 Pierre Award Finalists

Press Release: 2024 Pierre Award Finalists Announced

The Professionals for Association Revenue (PAR) announces the 2024 finalists of the Pierre Award, recognizing the power of associations to enact impactful change within an industry through advancements in association business.

RevUP 2024: The Future of Association Revenue

What must be true for our associations to thrive? That is the question association professionals will gather to answer at RevUP 2024. A distinguished panel of association executives will lead the conversation, working alongside attendees. Together, they will identify the key components necessary to build a culture where business and association revenue generation are strategically valued and prioritized.

The RevUP Summit Pre-Game Event: Amplify your LinkedIn Presence

Wed, November 13, 2024 – 12:00PM – 12:30PM (EST)

Colleen McKenna

Join LinkedIn strategist Colleen McKenna for an engaging workshop that explores how to enhance your online presence to boost your in-person interactions at the RevUP Summit, Nov 19-21. Discover effective strategies for personal branding, networking,…

Rocket launching from computer shows how associations can be leveraging technology to boost non-dues revenue

Leveraging Technology To Boost Non-Dues Revenue

From digital content monetization to AI-powered personalization, associations are leveraging technology to boost non-dues revenue while simultaneously decreasing staff time and improving processes. Recognizing the importance of technology in non-dues revenue strategies, the Professionals for Association Revenue (PAR) will feature this topic prominently at the third annual RevUP Summit.