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What’s one question every association should ask of a prospective service provider before a relationship begins? That’s the question we asked of service providers themselves in PAR’s Executive Take feature.
This resource will help you map your association’s story journey to each stage of the buyer’s journey.
Are associations facing unprecedented volatility? Or, is today’s climate simply a more intense version of the challenges they’ve long managed? More than 30 association executives gathered at the Yes & Headquarters in Alexandria, Virginia, to explore that question. Read the article for key takeaways from their discussion.
Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular demand to lead this session. Participants will be introduced to…
Jamie Notter, Elizabeth Engel, Tiffany Dyar
Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic and regulatory shifts, association leaders must guide their teams to…
Camille A. Walker is the Manager of Corporate Relations for the Association of Public Health Laboratories (APHL) and is profiled in this month’s PAR “Meet a Member.”
This resource will help you map your association’s story journey to each stage of the buyer’s journey.
High-performing businesses are actively examining their operations during the current economic environment, and associations must do the same. It’s no longer enough to lead solely with mission; associations must lead with both mission and business acumen. That’s why the theme of this year’s RevUP Summit, the in-person event from Professionals for Association Revenue (PAR), is Taking Care of Business.
Whether your association is looking to bring in new members or attract strategic partners, your ability to identify and engage the right people is essential. And while traditional prospecting tactics are evolving, there’s one that you shouldn’t be quick to replace: good old-fashioned people skills. Read the article for 3 tools you could be missing.
Michael Pereira is the Marketing Manager for the School Nutrition Association (SNA) and shares his passion for association business and mission impact in this month’s PAR “Meet a Member.”