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Conflict is not the enemy in associations — a broken conflict system is. When disagreement gets avoided, rerouted into side conversations, or handled by the wrong people, teams lose momentum, opportunities stall, and revenue suffers. Associations that get better at surfacing tension, involving the right voices, and resolving issues fairly are better positioned to make smart decisions, move swiftly, and grow with confidence.
Are your association’s revenue streams highly diversified and resilient, would one miss be a crisis, or are you somewhere in between? Gauge how dependent your organization is on a single program — and how your risk compares to other teams.
Phil Putnam says there’s a real existential crisis of association membership and revenue, and we only have 9–12 years to change it. Hint: “Participation is no longer its own virtue, and there’s no more, ‘If we build it, they will come,'” warns Putnam, PAR’s RevUP Summit 2026 keynoter.
In this exclusive interview with PAR, the speaker, author, and cross-generational leadership expert provides exactly what you need to do if you want your association to exist past 2035.
Jen Smith, Sean Soth, Chris Okenka
Hot Topics & Cool Connections for New Members Join the PARty and continue the conversation with a virtual PAR Summer Social focused on networking, idea-sharing, and relationship building with fellow new members and association revenue…
Jen Smith, Sean Soth, Chris Okenka
Hot Topics & Cool Connections for New Members Join fellow new PAR members for a casual virtual networking event designed to spark ideas, build connections, and help you get more involved in the PAR community.…
Jamila Perry Harley, MEd, CCC-SLP, CAE, is the director of career management services for the American Speech-Language-Hearing Association. She joined PAR in 2024 and is a member of PAR’s 2026 Business Development Leadership Accelerator Group. Here, she shares how her new speaker series will benefit members and sponsors, why innovation must be grounded in relationships, and what has sustained ASHA for over a century.
In today’s environment defined by tighter budgets, more informed buyers, and increased skepticism, associations are rethinking how revenue growth happens. Siloed sales teams are no longer serving organizations. What consistently moves revenue forward, leaders say, is the quality of conversations — internally across teams and externally with partners, sponsors, and customers.
During Association Business Week 2026, Professionals for Association Revenue challenged five familiar myths that keep today’s associations from building the business engines their missions deserve.
Association professionals from across the country will gather online April 28 for a virtual workshop on mission-driven sales hosted by Professionals for Association Revenue.
The free, interactive 90-minute event will take place during PAR’s first-ever Association Business Week, from April 27-May 1 online and in Washington, D.C. “Mission-Driven Sales for Every Association Professional” will run from 2-3:30 p.m. (EDT) April 28 on Zoom, and registration is still open.
Towson, MD, April 21, 2026 — Popshap has renewed its Pathway PARtnership with Professionals for Association Revenue (PAR), reaffirming a shared commitment to helping associations create more engaging event experiences and strengthen their business strategies.