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Executive Take: One Question That Matters Most

What’s one question every association should ask of a prospective service provider before a relationship begins? That’s the question we asked of service providers themselves in PAR’s Executive Take feature.

Association Business Development Check-In Meetings Agenda

This resource will help you map your association’s story journey to each stage of the buyer’s journey.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

How to Turn the Volume Button Down on Volatility

Are associations facing unprecedented volatility? Or, is today’s climate simply a more intense version of the challenges they’ve long managed? More than 30 association executives gathered at the Yes & Headquarters in Alexandria, Virginia, to explore that question. Read the article for key takeaways from their discussion.

Mastering Brand Storytelling

Wed, October 15, 2025 – 2:00PM – 3:00PM (EDT)

Park Howell

Building on Park Howell’s popular ABT (And, But, Therefore) framework and his highly praised session at the RevUP Summit, Park returns to PAR by popular demand to lead this session. Participants will be introduced to…

Lean Startup at 10: Navigating Disruption and Opportunity in Today’s Association Landscape

Wed, September 10, 2025 – 2:00PM – 3:00PM (EDT)

Jamie Notter, Elizabeth Engel, Tiffany Dyar

Ten years of Lean Startup have taught us that the real key to innovation isn’t just new tools—it’s culture change. In a time of economic and regulatory shifts, association leaders must guide their teams to…

Meet a Member: Camille Walker, APHL

Camille A. Walker is the Manager of Corporate Relations for the Association of Public Health Laboratories (APHL) and is profiled in this month’s PAR “Meet a Member.”

Buyer’s Journey Story Resource

This resource will help you map your association’s story journey to each stage of the buyer’s journey.

This is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Taking Care of Business: RevUP Challenges Associations to Lead with Mission and Business

High-performing businesses are actively examining their operations during the current economic environment, and associations must do the same. It’s no longer enough to lead solely with mission; associations must lead with both mission and business acumen. That’s why the theme of this year’s RevUP Summit, the in-person event from Professionals for Association Revenue (PAR), is Taking Care of Business.

3 Prospecting Tools You Could Be Missing

Whether your association is looking to bring in new members or attract strategic partners, your ability to identify and engage the right people is essential. And while traditional prospecting tactics are evolving, there’s one that you shouldn’t be quick to replace: good old-fashioned people skills. Read the article for 3 tools you could be missing.

Meet a Member: Michael Pereira, SNA

Michael Pereira is the Marketing Manager for the School Nutrition Association (SNA) and shares his passion for association business and mission impact in this month’s PAR “Meet a Member.”