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A new report shows exhibitors are missing a key opportunity. Read the article to learn how association exhibitors are missing critical exhibitor lead generation opportunities through event platforms, and how associations can help boost ROI.
Learn how to build a strategy plan that aligns mission and revenue. Discover actionable lessons from RevUP Summit 2025 for association leaders to drive growth, engagement, and impact.
Discover how APIC created three association certification prep courses in 14 months—delivering member value and a new revenue stream through internal and external collaboration.
At the 2025 RevUP Summit, association leaders will dive deep into the strategies and skills that make Chief Operating Officers (COOs) essential to growth. While CEOs set the vision, COOs ensure that vision becomes reality by turning strategy into action, aligning teams, and driving measurable results.
Justin Goldstein, CAE is the Director of Corporate Relations for the Bill of Rights Institute (BRI) and is profiled in this month’s PAR “Meet a Member.”
The association community is in a new era, one where “revenue” is part of everyday conversation. More associations are realizing that financial growth isn’t a distraction from their mission; it’s what powers it. But while talking about revenue is one thing, achieving it is another. Read the article to uncover the equation to bring about change.
At this year’s ASAE Annual Conference, association professionals came together to exchange ideas, imagine possibilities, and celebrate the power of the association community. Professionals for Association Revenue (PAR) was there in the middle of it all — connecting, learning, and exploring the trends shaping the future of our work. Find out what the PAR team took away from this year’s event in this month’s Executive Take feature.
Association sponsorships are evolving. The era of gold, silver, and bronze is fading, and instead more organizations are launching year-round partnership programs with the goal of sustainable revenue, deeper engagement and mission impact. But even with those advancements, too many associations still focus more on the financial benefit than the transformational possibilities. Learn about one association doing something different.
What would you do if you planned a global event — and barely anyone showed up? Discover how Christine Pierre’s refusal to give up grew into a global association, and how these three award-winning associations are aligning mission with business and honoring her legacy as part of the Pierre Award.
Towson, MD — Professionals for Association Revenue (PAR) is pleased to announce that Jen Smith will step into the role of Executive Director. This leadership transition underscores PAR’s commitment to organizational excellence and continued growth, and—most importantly—serving PAR’s expanding membership.