GOAT Awards: Advancing Association Business

Wed, January 21, 2026 - 2:00PM - 3:00PM (EST)

Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair
Jen Smith
Professionals for Association Revenue, Executive Director

Celebrate the 5th Annual PAR GOAT Awards—Greatest of All Twenty Twenty-Five! This year, every honored GOAT represents a powerhouse of insight and innovation driving associations forward. From remarkable content generation, to sales leadership and intentional networking mastery, this year’s GOATs live and breathe association business.  We’re not naming just one winner; instead, we’re celebrating a collective of visionary leaders shaping the future of association business and mission.

Join us to hear directly from these remarkable GOAT Honorees as they share must-have strategies, bold ideas, and practical wisdom that you can use to elevate your association’s impact and growth. This inspiring dialogue is your chance to gain fresh perspectives, actionable takeaways, and connect with the very best minds advancing the practice of association business.

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.

In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.

Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices

Jen Smith

Jen Smith

Executive Director

Jen Smith brings a wealth of association leadership experience, along with a strong expertise in program management, revenue strategies, and member engagement. Known for her strategic approach, Jen is focused on helping PAR advance its mission by combining best practices in association management with innovative business development. Jen’s proven leadership and collaborative spirit drive her commitment to increasing PAR’s value for members and the broader association industry.

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Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.