GOAT Awards: Advancing Association Business

Wed, January 21, 2026 - 2:00PM - 3:00PM (EDT)

Sean Soth
Professionals for Association Revenue (PAR), Founder & Leadership Advisory Board Chair
Jen Smith
PAR, Executive Program Director

Sean Soth

Sean Soth

Founder & Leadership Advisory Board Chair

Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.

In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.

Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices

Jen Smith

Jen Smith

Executive Program Director

Jen Smith brings a wealth of association experience and a proven track record in program management and application. With a deep background in association media, Jen provides a unique approach to the programs that PAR has ahead, highlighting strategy and association performance.

Jen’s extensive experience in association leadership, revenue generation strategies and community building at associations like AM&P, ATD and ABA make her a valuable addition to PAR. Her strategic thinking and ability to implement successful programs have made a significant impact throughout her career.

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Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.