association partnerships: How the Other Half Works, Member Meetup July 10 2024
Member Meet-Ups

PAR Member Meet-Up: How the Other Half Works

Wed, July 10, 2024 - 12:00PM - 12:30PM (EDT)

Dana Johnston
American Council of Life Insurers, Director, Strategic Partnerships and Marketing

This meet-up is for members only. Log in to access:

Let’s talk association partnerships. Engaging the work of an industry service provider is a powerful way to move your association’s business forward. The two-lane road to a great partnership is not always in gold but with support and insights from the “other half” any partnership can be effective. Join your peers and fellow PAR members for a frank and constructive conversation that gets to the heart of a fine-tuned partnership, from collaboration and feedback, to role responsibilities and setting expectations.
Dana Johnston

Dana Johnston

Director, Strategic Partnerships and Marketing

Dana leads the strategic partnerships and marketing efforts of the American Council of Life Insurers’ Conference Development department. Her understanding of events as a CMP, and association partnership experience over the last two decades allows her to meet sponsor and industry partner expectations in support of a vital industry that touches every life.

In addition to building collaborative, revenue generating relationships, Dana is a mental health advocate and best-selling author of Shine Bright, Seeking Daylight in the Darkness. Beyond PAR, she is a member of PCMA and ASAE. Dana has a master’s degree in Management, Leadership, Marketing, and Brand Management from the George Washington University School of Business.

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asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.