





Associate Director, Marketing
Founder and CEO

Director of Corporate Engagement





RECENT HIGHLIGHTS
The RevUP Summit Pre-Game Event: Amplify your LinkedIn Presence
Join LinkedIn strategist Colleen McKenna for an engaging workshop that explores how to enhance your online presence to boost your in-person interactions at the RevUP…
GOAT 2024: Advancing Association Business
Amy Lestition Burke, Dan Cole, Robb Lee, Lewis Flax, Erin Pressley, CAE, Sean Soth
Join these “greatest of all time” association revenue producers as we celebrate 12 months of great conversation, learning, and subject matter leadership. Selected thought leaders…
Streamlining for Success: A Strategic Approach to Association Media Programs
Association leaders searching for both relevancy and new non-dues revenue streams may be tempted to chase every new association media trend. But there’s a better approach. Read the article to uncover the three questions you’ll want to consider before adding a new media program.
Unlocking New Revenue Streams: Key Takeaways from 2024 ASAE Annual Meeting’s Non-Dues Revenue Sessions
Non-dues revenue for association growth was front-and-center at the 2024 ASAE Annual Meeting. Over 15 education sessions, 2 receptions, and numerous exhibitors examined the importance of non-dues revenue, highlighting various types of non-dues revenue program development. Lori Zoss Kraska and Bruce Rosenthal take a look at seven key themes of non-dues revenue that emerged from the conference and networking opportunities.
Leadership Assessment Supporting Non-Dues Revenue Generation
As an association CEO, you are uniquely positioned to advocate for your programs that sustain the mission and generate revenue. Use this step-by-step self-assessment to determine your readiness to support non-dues revenue efforts.
Press Release: MCI USA Joins PAR as Pathway PARtner
Towson, MD, July 31, 2024 – Professionals for Association Revenue (PAR), the leading community dedicated to advancing association business success, recently announced that MCI USA is now a Pathway PARtner. This relationship signifies MCI USA’s deep commitment to the business sustainability of their association clients and the impact revenue health can have on the industries associations serve.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Attain valuable CAE credit hours through PAR's ongoing live webcast program.
TRANSFORM BUSINESS DEVELOPMENT
Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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