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The Home for Association Business Development Champions
PAR helps association professionals build stronger, more sustainable businesses through
practical knowledge, proven resources, and a community that understands the work.
Built for the business of associations
PAR is a membership community for professionals with a vested interest in advancing association business. We connect people, ideas, strategies, and tools that help associations grow revenue, strengthen value, and make confident decisions.
Our mission: Inspiring revenue growth for association professionals through knowledge, resources, and community.
Revenue growth is a team sport
Association revenue responsibility does not live in one department. PAR supports professionals across the organization, including:
- Chief operating officers and executive leaders
- Business development and partnership professionals
- Membership and marketing leaders
- Education, events, and strategic growth teams
Different roles. Shared responsibility. Better association business.
The PAR community comes together at RevUP Summit.
Learn from peers. Build the relationships that move your work forward.
Leave with practical ideas you can put to use.
RECENT HIGHLIGHTS
Meet a Member: Justin Goldstein, BRI
Justin Goldstein, CAE is the Director of Corporate Relations for the Bill of Rights Institute (BRI) and is profiled in this month’s PAR “Meet a Member.”
Want More Association Revenue? Solve This Equation First
The association community is in a new era, one where “revenue” is part of everyday conversation. More associations are realizing that financial growth isn’t a distraction from their mission; it’s what powers it. But while talking about revenue is one thing, achieving it is another. Read the article to uncover the equation to bring about change.
Executive Take: PAR at ASAE
At this year’s ASAE Annual Conference, association professionals came together to exchange ideas, imagine possibilities, and celebrate the power of the association community. Professionals for Association Revenue (PAR) was there in the middle of it all — connecting, learning, and exploring the trends shaping the future of our work. Find out what the PAR team took away from this year’s event in this month’s Executive Take feature.
The Real Value of Partnerships Goes Far Beyond Dollars
Association sponsorships are evolving. The era of gold, silver, and bronze is fading, and instead more organizations are launching year-round partnership programs with the goal of sustainable revenue, deeper engagement and mission impact. But even with those advancements, too many associations still focus more on the financial benefit than the transformational possibilities. Learn about one association doing something different.
One Thing Your Partnerships Are Missing and How EDUCAUSE Found It (S2:E6)
John Bacon: We’re talking about all these programs and all these things that we’re trying to do, these tools that we’re trying to use, and…
‘Not Going to Let Up’: Lessons from Award-Winning Associations
What would you do if you planned a global event — and barely anyone showed up? Discover how Christine Pierre’s refusal to give up grew into a global association, and how these three award-winning associations are aligning mission with business and honoring her legacy as part of the Pierre Award.
Connect With Revenue-Minded Association Leaders From
PAR Toolbox & Resource Directory
Save time, learn from others, and benchmark your work with your peers.
Education
Learn practical strategies through PAR’s education sessions, designed for association professionals driving business and revenue growth.
Coaching
Get focused guidance, perspective, and support to move your association’s business priorities forward.
Accelerators
Connect with peers in small, purposeful groups built to share challenges, exchange ideas, and create momentum together.
Power up your Revenue Potential!