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Strategies and Tactics That Advance Business Development
Director of Business Development
VP, Sales & Partner Experience
Founder & Leadership Advisory Board Chair
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Executive Director
AVP, Client Partnership & Performance
RECENT HIGHLIGHTS
The Member Benefit Your Association Might Be Undervaluing
New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.
Seal of Approval: Would You Endorse Your Own Association?
What does sour milk, a test kitchen and the search for perfection have to do with associations? We connect the dots in this article as we explore the benefit of an association seal of approval along with Dr. Michael Tatonetti, CPP, CAE – and ask the questions to help you determine if you’d receive the endorsement and trust of your own audience.
Is it Time to Say Goodbye to Your Association Program?
Every association program follows a natural lifecycle. They grow, mature, and yes, eventually decline. For associations, the critical question is what to do with those programs in decline. When do you opt for updates and when do you bid it farewell?
Mission Possible: How Associations Can Achieve Their Own Moon Landing Moment
Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.
Executive Take: DEI for Organizational Impact
Embracing DEI goes beyond the important ethical considerations for our employees, members and greater communities. Diversity, equity and inclusion (DEI) strategies have important ethical considerations for associations while also impacting their sustainability, relevance and revenue health. Learn what four association and industry professionals said about how associations can make meaningful progress in this area.
The Important Sales Step Your Sponsorship Team May be Missing
There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.
PAR Industry Research
Exclusive association business insights for revenue performance.
The Leadership Advisory Board of the Professionals for Association Revenue helps to set strategy, programming and provide the PAR team with feedback and insight. Learn more about this dynamic group of accomplished association executives who lend their experience and share revenue insights for our community. Learn More...
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Join the PAR community and gain the insights and ideas your team needs to succeed with association-focused best practices and 21st-century know-how. Learn More...
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