Executive Take: 2025 Revenue Opportunities
The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. In the first Executive Take of the new year, we asked the GOAT Award nominees:
What is one step associations can take to identify opportunities for revenue growth in 2025?
"Think about partnerships. An easy place to start is with your event sponsors. They are already in and see value in your association. They are your champions! Forming larger, year-round partnerships provides greater visibility for the organization and an opportunity for greater revenue for the association."
Amy Lestition Burke
Solid Waste Association of North America (SWANA) | Executive Director/CEO
"Establish an annual awards program where member companies pay a nomination fee to compete for recognition in various categories that align with that association's mission. Assemble an independent panel of industry thought leaders to serve as judges. Announce winners at the association's marquee events and leverage various platforms, including social media, newsletters, and online and print media."
Dan Cole
AVIXA | Senior Director, Exposition Sales
"In the New Year, associations should revisit their sponsorship offerings and ways to boost revenue. Assess where you stand and how you can increase your sponsorship/partnership revenue. This could involve revisiting the benefits that you offer and ways to repackage, evaluating how to incorporate AI into your sponsorship efforts, or interviewing your sponsors to better understand how your association can meet their needs."
Lewis Flax
Flax Associates | President
"I'd consider defining member engagement through the participation in products, services and events. But also consider defining member engagement as sustainability and net positive revenue generation."
Robb Lee
Yes& | SVP, Integrated Strategy
