Business Development
Showing 31-40 of 81.
51% of respondents to PAR’s Association Landscape Survey said their business development practices would improve if they had more staff focused on the task. But as staffing challenges continue to disrupt the global workforce, adding more staff may not be an easy solution – or the right one.
60% of associations polled in a new Professionals for Association Revenue (PAR) survey reported their sales teams need to allocate more time each week to prospecting for clients, members and event attendees. But do associations need more prospecting time or do they simply need to prospect more efficiently?
Associations are looking for new sources of non-dues revenue, members want increased value and companies are searching for meaningful partnerships. It can be challenging to find initiatives that meet each criterion, but affinity programs could be the win-win-win solution for everyone involved. In this PARtners @ Work feature, CardConnect shares the partner’s perspective on affinity programs.
From C-Suite to Non-Dues Revenue teams, the RevUP Summit brings together and supports professionals looking to improve their association’s bottom line. Watch this 2-minute video for a glimpse of the RevUP Summit 2022 and join PAR in Annapolis, Maryland on December 6 and 7 for the 2023 event!
Associations aren’t effectively strategizing. That is one of the key findings from the Professionals for Association Revenue (PAR) Association Business Development Landscape Survey in which 86% of respondents said their organization’s business development strategy is underperforming or non-existent. See why that’s a problem for associations working to remain relevant in a changing economic landscape.
Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.
Our lives are made up of forecasting – and while planning doesn’t eliminate uncertainties, it does help us prepare for them. Here are 4 tips to get your team started with a focused forecasting plan.
Associations are no longer the obvious advertising choice for corporations looking to connect with consumers. Digital outlets, social media channels and corporate websites mean companies have choices – and associations have competitors. But how do associations beat out the competition to increase and keep corporate sponsor investment?
Economic uncertainty means different things to different people. But if you are in the business of sales, we think you’ll agree: selling in 2022 is challenging. Global sales and marketing advisor Ryan Dohrn shares three tips for sales teams to survive and thrive during times of disruption.
Event sponsorship and exhibits – once the foundation of association sponsorship programs – are now the starting point for companies looking to engage with an association in year-long brand awareness and thought-leadership opportunities. Associations that provide exhibitors with a positive and valuable conference experience have the advantage when it comes to growing relationships… and revenue.