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In PAR’s 2023 Business Development Landscape Report, 87% of respondents said membership was the “highest priority for revenue.” Find out what this group of association professionals say associations should consider for membership in 2024 and beyond.
New data shows there is one area that is growing increasingly important to members, but is undervalued by associations.
What does sour milk, a test kitchen and the search for perfection have to do with associations? We connect the dots in this article as we explore the benefit of an association seal of approval along with Dr. Michael Tatonetti, CPP, CAE – and ask the questions to help you determine if you’d receive the endorsement and trust of your own audience.
Every association program follows a natural lifecycle. They grow, mature, and yes, eventually decline. For associations, the critical question is what to do with those programs in decline. When do you opt for updates and when do you bid it farewell?
Our Professional for Association Revenue (PAR) team keeps our mission in reach with the help of our favorite symbol: an astronaut. Find out why this image reminds us of the powerful things that can happen when mission and revenue align.
Embracing DEI goes beyond the important ethical considerations for our employees, members and greater communities. Diversity, equity and inclusion (DEI) strategies have important ethical considerations for associations while also impacting their sustainability, relevance and revenue health. Learn what four association and industry professionals said about how associations can make meaningful progress in this area.
There are three steps to association sponsorship sales: awareness, cultivation, and commitment. Find out which important step your sales team may be missing.
In-person conferences are ripe with opportunity, but can leave us feeling exhausted and overwhelmed. Consider these 5 steps before attending your next event.
Associations have powerful stories that can connect with audiences. Expert storyteller Park Howell explains why selling with story can elevate your association above the competition.
PAR announces agenda for the RevUP Summit, the leading association conference dedicated to improving association business.