Everyone is in Sales: How High Performing Teams Drive Performance
1 Credit Hour for Live Attendance. Join today >
Developing a successful business starts with building a team focused on shared objectives. Learn how associations are leveraging teams to improve business capabilities with members and industry partners through collaboration, complementary skill share, accountability and feedback.
This webcast will explore:
- How Association staffs share vision and its impact on revenue
- Checklist for team performance
- Ways to align professional and personal goals to reboot your team or project
Jay Blankenship
SVP, Revenue Strategy & Operations, Enterprise
Jay Blankenship is a rockstar in the world of sales and marketing, with over two decades of experience crafting strategies that drive revenue growth, make customers happy, and even put a smile on your face. As the Senior Vice President of Revenue Strategy & Operations, Enterprise for MCI USA, he leads a team that’s crushing it in non-traditional non-dues revenue.
Jay’s been around the block with some of the biggest names in the biz, including BridgeTower Media, BH Media Group, Media General, HiBu, and iHeartMedia. He’s built some seriously cool revenue models for professional and consumer-based events and developed membership marketing programs for non-profit organizations. He’s even co-founded a non-profit himself, spreading the word to young entrepreneurs everywhere.
With a Bachelor’s degree in Media Studies and Advertising from Radford University, Jay knows how to make a message stick. But when he’s not talking about how to make money, he’s cooking up a storm in the kitchen, hiking with his wife and two daughters, or chasing after his three furry canine friends.
Bottom line? If you’re looking for a sales and marketing guru who knows how to have fun while getting the job done, Jay’s your man.
Carly Heideger
Sales Manager, Sales Solutions & Services
Carly is a key part of MCI USA’s Sales Solutions & Services management team, specializing in selling exhibit and sponsorships for tradeshows. Over the last six years, she has sold for more than eight associations with tradeshows ranging in size from boutique to top 10 in the U.S. Her specialties include floorplan growth, sponsorship package creation, non-endemic company growth, and customized event activations. She also leads the implementation of programmatic advertising programs within MCI USA’s sales team. Carly has also sold digital media for association clients in a variety of sectors, including the legal industry, marine robotics, and the aviation-travel industries.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the founder and Leadership Advisory Board Chair of Professionals for Association Revenue (PAR), a member community designed to help association teams grow revenue and build stronger business development cultures. Based near Baltimore with his wife and two boys, Sean has spent his career leading association teams across healthcare, education, legal, tech, engineering, and consumer sectors, always focused on better relationships, smarter programs, and healthier bottom lines.
He launched PAR in 2019 to create a place where association professionals and strategic partners could learn, share, and grow together around revenue and business impact. In his work with PAR, Hi‑Fidelity Group, and Webvent, Sean champions practical business development thinking — helping teams turn strategy into real results.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.