Join these “greatest of all time” association revenue producers as we celebrate 12 months of great conversation, learning, and subject matter leadership. Selected thought leaders will reflect on their year and share what they believe all associations need to advance their work in 2025 and beyond.
Tune-in to:
- Learn from an invited panel of PAR Subject Matter Experts
- Discover ideas for revenue performance now and into the coming year
- Level-set on expectations for revenue health and mission impact in 2025
Amy Lestition Burke
Executive Director & CEO
Amy is the Executive Director and CEO of the Solid Waste Association of North America (SWANA). She is an association executive specializing in change management, revenue development, growth & strategy.
Dan Cole
Sr. Director, Exposition Sales
With over 35 years of professional sales and leadership experience, Dan Cole is a renowned executive, writer, and speaker known for his expertise in sales fundamentals and team success.
Formerly Senior Vice President of Strategic Relationships at the International SPY Museum, Dan has transitioned to new endeavors, now serving as Head of Sales at AVIXA’s InfoComm show. His previous roles include executive positions at Hargrove, Inc. and over 16 years at the helm of business development for the Consumer Electronics Show (CES) and its parent organization.
Dan’s career journey began in sales at Lanier Worldwide, leading him through notable roles at National Trade Productions, Advanstar, and Yellowbrix. Along the way, he has earned prestigious awards such as IAEE’s Most Outstanding Sales and Marketing Executive and the International Business Awards Most Outstanding Sales Executive. Dan’s dedication to excellence continues to shape the industry landscape, making him a sought-after figure in sales and leadership. Dan remains an established top authority in sales and leadership, sought after throughout the industry.
Robb Lee
SVP, Integrated Strategy
Robb recently joined the Yes& leadership team to lead the agency’s teams and commitment to strategy and innovation. In his role as SVP, Integrated Strategy, he focuses on deploying marcomm services to drive business success for clients. Previously, he served in a variety of executive roles including Chief Marketing and Communications Officer, and Chief Strategy Officer for ASAE in Washington, DC for 18 years.
Lewis Flax
President
Lewis Flax specializes in assisting nonprofits and associations generate additional income. His hands-on approach has helped numerous organizations implement strategies and tactics to increase sponsorship, partnership, and other non-dues revenue. His firm, Flax Associates, established in 2008, serves as a partner in driving revenue and results.
Lewis understands the challenges associations face, both from an outside consultant’s point of view and from the internal perspective of a nonprofit executive. Previously, Lewis served as a Vice President for IEG (a sponsorship consulting firm) and served on the leadership team at Financial Executives International (FEI).
He is a certified instructor for Dale Carnegie Training (Winning with Relationship Selling), an AFP (Association of Fundraising Professionals) Master Trainer, and regularly leads sponsorship training sessions.
Erin Pressley, CAE
SVP Education, Training & Events
As Senior Vice President for Education, Training and Events at NRECA, Erin leads the organization’s extensive meeting and events programming and education and training curriculum for nearly 900 electric cooperatives nationwide. Erin has spent most of her professional career generating the right content for the right people to inspire the right action. From print magazines to digital newsletters, from main stages to virtual group gatherings, Erin helps curate and tell stories that deliver tangible and profitable results to organizations. Erin joins NRECA following a 15 year career with the National Association of Convenient Stores (NACS) and is a member of the PAR Leadership Advisory Board.
RESOURCES
LEARN
Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.