Media mavericks: How a top B2B media brand forged a content marketing empire beyond traditional tactics
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In today’s competitive landscape, forward-thinking marketers are leveraging the credibility and influence inherent within their media teams to offer comprehensive, full-service marketing solutions to brands within their industry. This innovative approach goes beyond traditional advertising or sponsorships, as publishers recognize the power of their established platforms and the trust they’ve cultivated among their audience. From original content to lead generation to audience insights, hear from one of the top U.S. B2B media brands on how they built a content marketing empire that brands can’t resist. Then learn how to implement this revenue stream from one association that’s found significant success forging this path as well.
Jen Smith
Executive Program Director
Jen Smith brings a wealth of association experience and a proven track record in program management and application. With a deep background in association media, Jen provides a unique approach to the programs that PAR has ahead, highlighting strategy and association performance.
Jen’s extensive experience in association leadership, revenue generation strategies and community building at associations like AM&P, ATD and ABA make her a valuable addition to PAR. Her strategic thinking and ability to implement successful programs have made a significant impact throughout her career.
Jane Qin Medeiros
GM/EVP, StudioID
In her role as EVP, Jane is responsible for the success of studioID, Industry Dive’s global brand to demand studio with locations in Washington D.C., NYC, London, and Dhaka. At studioID, we help brands tell stories that create connections, build trust, and drive demand. Our expert-driven team delivers holistic brand to demand programs for clients like IBM, American Express, and MetLife.
Shane Hanlon
Executive Editor
Shane M Hanlon, PhD, is a conservation biologist turned science communicator who is Executive Editor of C&EN BrandLab at the American Chemical society, where he helps scientists and science organizations make their science messaging more attractive and accessible. He came to science communication and policy via fellowships with the National Academies and NOAA. In addition to his role at ACS, Shane is a Senior Producer with the science storytelling organization The Story Collider and instructor at the University of Pittsburgh’s Pymatuning Laboratory of Ecology where he teaches disease ecology.
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Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.