3 Steps to Making and Maintaining Meaningful Conference Connections

June 29, 2022

Event sponsorship and exhibits – once the foundation of association sponsorship programs – are now the starting point for companies looking to engage with an association in year-long brand awareness and thought-leadership opportunities. Associations that provide exhibitors with a positive and valuable conference experience have the advantage when it comes to growing relationships… and revenue.

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Poll: Mental Health and Your Association

June 29, 2022

The pandemic and its recovery have caused burnout, stress, and different types of anxiety among professionals in every industry. Take this one-question poll to share your association’s approach to mental health.

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Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans

June 3, 2022

Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.

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Poll: Creating Customer Connections that Count

June 1, 2022

As more organizations search for improved sources of revenue, including non-dues revenue, industry partner engagement is critical. Take this one-question poll to share your association’s engagement strategy.

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Maximize Nondues Revenue with a Simple Approach

May 23, 2022

Developing and rethinking association offerings can be a complex process – but some associations are finding it doesn’t have to be. Here’s why a simple approach to nondues revenue could make sense for your organization.

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Member Spotlight: How One Association’s Strategic Plan Erased Debt and Rejuvenated Membership

April 14, 2022

In this member spotlight, we look at the strategic steps the American Philatelic Society took to erase debt and rejuvenate membership.

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Approach Your Suppliers as Collaborators and Improve Revenue

April 4, 2022

As more associations get back to a familiar business model in a post-pandemic environment, there is opportunity to change the way organizations are approaching industry suppliers. PAR Leadership Advisory Board Chair Sean Soth shares how association leadership teams can develop a flexible approach to business development to collaborate with industry suppliers.

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Poll: When Finance and Sales Align

April 1, 2022

Shared organizational objectives are a critical success factor for associations. How is the relationship between your finance and business development? Take this 1-question poll to see how it compares with other industry peers.

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UBIT: A Comprehensive Overview for Nonprofits

March 28, 2022

While most income of nonprofit, tax-exempt organizations is exempt from federal and state corporate income tax, certain income of nonprofits is subject to tax – Jeff Tenenbaum of Tenenbaum Law Group PLLC explains what your association needs to know about UBIT.

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Why a Strategic Approach to LinkedIn Could be the Missing Link for Your Association

March 3, 2022

If there was one profile page that existed to represent all associations, LinkedIn would be a no-brainer first level connection. The shared common interests between the two – building connections, creating opportunities, and improving communities – make associations and LinkedIn a natural match. So why are some association teams still hesitant to utilize the platform that boasts over 800 million members worldwide?

Read More >

3 Steps to Making and Maintaining Meaningful Conference Connections

Event sponsorship and exhibits – once the foundation of association sponsorship programs – are now the starting point for companies looking to engage with an association in year-long brand awareness and thought-leadership opportunities. Associations that provide exhibitors with a positive and valuable conference experience have the advantage when it comes to growing relationships… and revenue.

Poll: Mental Health and Your Association

The pandemic and its recovery have caused burnout, stress, and different types of anxiety among professionals in every industry. Take this one-question poll to share your association’s approach to mental health.

Why Operating Like a Business Makes Sense for Your Association’s Digital Marketing Plans

Where consumers go, marketers follow – and in 2022, both groups are increasingly spending more time and money online. The digital advertising industry grew by a record 35% last year as companies focused on reaching target audiences who are now spending on-average 7-hours a day online. This PARtners @ Work edition features Feathr to show how the digital marketing agency is helping associations think like a business in the digital space.

Poll: Creating Customer Connections that Count

As more organizations search for improved sources of revenue, including non-dues revenue, industry partner engagement is critical. Take this one-question poll to share your association’s engagement strategy.

Maximize Nondues Revenue with a Simple Approach

Developing and rethinking association offerings can be a complex process – but some associations are finding it doesn’t have to be. Here’s why a simple approach to nondues revenue could make sense for your organization.

Member Spotlight: How One Association’s Strategic Plan Erased Debt and Rejuvenated Membership

In this member spotlight, we look at the strategic steps the American Philatelic Society took to erase debt and rejuvenate membership.

Approach Your Suppliers as Collaborators and Improve Revenue

As more associations get back to a familiar business model in a post-pandemic environment, there is opportunity to change the way organizations are approaching industry suppliers. PAR Leadership Advisory Board Chair Sean Soth shares how association leadership teams can develop a flexible approach to business development to collaborate with industry suppliers.

Poll: When Finance and Sales Align

Shared organizational objectives are a critical success factor for associations. How is the relationship between your finance and business development? Take this 1-question poll to see how it compares with other industry peers.

UBIT: A Comprehensive Overview for Nonprofits

While most income of nonprofit, tax-exempt organizations is exempt from federal and state corporate income tax, certain income of nonprofits is subject to tax – Jeff Tenenbaum of Tenenbaum Law Group PLLC explains what your association needs to know about UBIT.

Why a Strategic Approach to LinkedIn Could be the Missing Link for Your Association

If there was one profile page that existed to represent all associations, LinkedIn would be a no-brainer first level connection. The shared common interests between the two – building connections, creating opportunities, and improving communities – make associations and LinkedIn a natural match. So why are some association teams still hesitant to utilize the platform that boasts over 800 million members worldwide?

Poll: How Connected is Your Association?

Associations are industry touchstones for thought leadership, connection, and resources for professional development. The way associations engage on LinkedIn continues to evolve. As the largest professional network on earth, LinkedIn provides opportunities for association revenue producers to add value to their relationships while learning more about industry news and views. Is your team leading or losing out on LinkedIn?

PARtners @ Work: Intero Advisory

Intero Advisory works with businesses and individuals to maximize their online brand, community, and activity through the LinkedIn platform. CEO and Founder Colleen McKenna shares 10 steps your team can take to craft an effective and personal LinkedIn strategy.

Member Spotlight: Looking to the Future, APA Helps Members Excel in the Present

In this member spotlight, we look at how the American Payroll Association is moving beyond the reactionary and responsive stages of the pandemic and into initiating and implementing updated certification, educational and sponsorship programs.

Law of Attraction: How High-Performing Associations Attract High- Performing Revenue Producers

Associations that are ready to up their performance should begin by embracing one key concept: To become a high-performing association, you must attract high-performing revenue producers.

Poll: Does Your Association Have a Plan to Reach 2022 Goals?

Goals can be a motivating ideal for professionals and the teams they serve. How you and your association interact with those goals can make a difference in the personal and professional growth ahead in 2022. Is your association setting goals for the year ahead? Take this one question poll.

Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future

“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. We look at some of their answers in this recap.

Poll: Partner Programs

Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement. Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?

Grow Your Association Through Corporate Partnerships: OnPAR-Ep11

In a recent PAR webcast, Bruce Rosenthal of Partnership Professionals Network (PPN) explored how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. This OnPAR Video Short recaps why Bruce says it’s becoming increasingly difficult to retain corporate sponsors, and how associations and their sponsors can build a mutually beneficial relationship in 2021 and beyond.

3 Questions: How to Engage in Meaningful Professional Reflection

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about how to engage in meaningful professional reflection with Rachel Druckenmiller, CEO of Unmuted. As an experienced keynote speaker and workshop facilitator, Rachel has worked with dozens of organizations to ignite resilience, connection and engagement among leaders and teams and is a valued PAR webcast speaker.

Poll: Growth Mindset

A growth mindset can be a powerful cultural advantage for personal and professional development. A solid start incorporates an organization’s strategy, progress measures, and the ability to perform the necessary operations required to move projects or people forward. When a team or individual better understands how their contributions impact the organization’s work, growth happens.