Why Your Association Should Normalize Getting Back in Touch
Relationships are difficult to build but easy to lose. In sales it takes hours of prospecting and multiple outreaches to connect with a new customer, but just a few months of inactivity to lose touch. That’s okay according to Relationships to Infinity author Jason Levin.
Why an Affinity Program Could Be a Win-Win-Win for Your Association
Associations are looking for new sources of non-dues revenue, members want increased value and companies are searching for meaningful partnerships. It can be challenging to find initiatives that meet each criterion, but affinity programs could be the win-win-win solution for everyone involved. In this PARtners @ Work feature, CardConnect shares the partner’s perspective on affinity programs.
Executive Take: Customer Outreach Strategy
This monthly series shares revenue strategies, perspectives and experiences from association executives and subject matter experts on a revenue topic. In PAR’s March edition, we are focusing on customer outreach. Striking the right balance of keeping in touch involves a thoughtful and customized approach to the type and frequency of communication. Learn the approach this months experts take when it comes to keeping in touch.
Why a Business Development Strategy is Vital to Association Revenue Health
Associations aren’t effectively strategizing. That is one of the key findings from the Professionals for Association Revenue (PAR) Association Business Development Landscape Survey in which 86% of respondents said their organization’s business development strategy is underperforming or non-existent. See why that’s a problem for associations working to remain relevant in a changing economic landscape.
Evolve Your Event Into a Can’t Miss Experience
Our calendars are full of events, but our minds are full of experiences. Which one is your association providing to your event attendees? Learn how to build a better event experience by providing connection opportunities, unique session styles and taking a mission-driven approach to event design.
Executive Take: How Can Associations Enhance Corporate Partnership Value?
This monthly series shares revenue strategies, perspectives and experiences from association executives on a revenue topic. In PAR’s February edition, we are focusing on corporate partnerships. More and more associations understand the value of a strategic corporate partnership program but find it challenging to secure and retain partners in a competitive field. Providing valuable access to members while still keeping your member needs top-of-mind is one way to stand out. Learn what these association executives have to share about how associations can provide corporate partners with valuable access to their member communities.
6 Mindset Shifts to Improve Your Association in 2023 {Video}
Small shifts in mindset can spark impactful change within our associations. PAR’s six GOAT Award Finalists are association professionals who are impacting their organizations in transformative ways each year. They each shared one way association professionals can shift their mindset and improve their approach in 2023.
Association Spotlight: How One Association Took an ‘If You Build It, They Will Come’ Approach to Partnerships
Learn how one association created new educational opportunities for industry partners and increased event revenue by 169%.
Executive Take: How Can Associations Increase Revenue in 2023?
Business development strategies for associations are as varied as the industries they represent. And while there is no ‘one-size-fits-all’ strategy for associations, teams can gain new insights by learning about the approach of other business development teams. That is why the Professionals for Association Revenue (PAR) is launching Executive Take, a new monthly series that shares revenue strategies, perspectives and experiences from association executives on a revenue topic.
Poll: Does Your Association Have a Plan to Reach 2023 Goals?
Goals can be a motivating ideal for professionals and the teams they serve. How you and your association interact with those goals can make a difference in the personal and professional growth ahead in 2023. Is your association setting goals for the year ahead? Take this one question poll.
How to Grow Your Membership With Active and Engaged Volunteers
Associations Council is making it easy for volunteers to say ‘yes’ with toolkits, incentives and open communication. The result? Engaged members who are vital to growing the membership base.
RevUP Session Spotlight: Take the Risk Out of Innovation
Associations often resist investing in innovative new programs for fear that they will fail. Learn how the Outcome-Driven Innovation framework can help your association make innovation measurable and less risky with Chrissie Koeppen and Tracy Betts of the Yes& Agency.
Is Your Association Ready for Corporate Sponsorship Investment?
Successful corporate sponsorship programs benefit both professional members as well as the sponsoring organization. But sometimes the word ‘corporate’ is an unwelcomed word when talking with association leadership and board members. Discover how to improve the conversation and begin assessing your association’s readiness for corporate sponsorship investment with expert Lori Zoss Kraska.
RevUP Speaker Spotlight: Grow Non-Dues Revenue with Teri Carden and Bruce Rosenthal
Teri Carden and Bruce Rosenthal are leading subject matter experts in the area of non-dues revenue and corporate sponsorship for associations. Join them at the RevUP Summit for their session, Innovations in Corporate Partnerships.
How Strategic Sponsor Conversations Led to Revenue Boosts for NAMI
Learn how the North American Meat Institute (NAMI) built a $2 million dollar sponsorship program by listening to sponsors and delivering value.
How to Become an Intentional Conference Attendee
Attending a professional conference can be an overwhelming experience. Dashing between education sessions, strategic meetings, and networking events makes for a fantastic week, but how do we reflect on and implement real organizational change once we are back in our home base?
RevUP Sponsor Spotlight: Build a Blueprint for Better Association Programs with MCI
MCI is a global engagement and marketing agency that creates human-centric touchpoints that unleash the power of people to deliver innovation and growth. Watch this 2-minute video to learn more about MCI, and meet their team at the RevUP Summit
Poll: What Role Does Your Board Play in Developing Revenue?
Some association boards provide oversight and guidance on revenue programs and profit and loss. 21st century business development continues to require leadership, direction and vision as a key ingredient to revenue success.
RevUP Speaker Spotlight: Sylvia Gonner, CAE
Your association needs an updated value proposition, and your revenue producers should be a part of the process. That is part of the message that Sylvia Gonner, CAE will share in her upcoming session, Time to Update Your Value Proposition, at the RevUP Summit presented by the Professionals for Association Revenue. Read more from Sylvia in this RevUP Speaker Spotlight.
4 Tips to Focus Your Forecasting
Our lives are made up of forecasting – and while planning doesn’t eliminate uncertainties, it does help us prepare for them. Here are 4 tips to get your team started with a focused forecasting plan.