Marketing Your Mission, Part Two: Integrating Your Mission Statement

January 11, 2021

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.

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Poll: Revenue Strategy

January 8, 2021

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

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Marketing Your Mission, Part One: Identify Your Mission Statement

November 13, 2020

A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.

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3 Questions: The Role Revenue Plays in Developing New Ideas

October 30, 2020

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about the role revenue plays in developing new ideas with founder of Passion Profits Consulting, Dawn Baron. 

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Don’t Be a Tommy Too Much: Win New Customers by Keeping It Simple

October 28, 2020

Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.

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3 Questions: Sponsorship in 2020 and Beyond

October 22, 2020

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).

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4 Tips to Help Associations Build Programs Customers Want

October 19, 2020

Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

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Experience vs. Innovation: How to Balance an Experienced Sales Team with Newer Sales Platforms

October 15, 2020

A seasoned and experienced sales team knows the importance of relationship-building and when to listen to what a client wants. But what happens when what the client wants is a new-fangled digital offer that a sales team has never experienced or doesn’t fully understand?

This Page is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

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Why Associations Should Focus on Tomorrow: OnPAR-Ep1

October 12, 2020

Do you have 83 seconds today to start thinking about tomorrow? That’s all the time you’ll need to tune into this OnPAR Video Short for a quick tip to help you and your association partners work through the challenges of today.

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4 Steps to Predicting Client Spending Following Covid-19

October 5, 2020

Predicting client spending has always been a challenge. But now, in a COVID-19 world, it’s not only challenging, but increasingly important. Even prior to the arrival of the pandemic, there were more buying options than ever before. Increased options in digital, social, marketing automation and even artificial intelligence…

This Page is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Read More >

Marketing Your Mission, Part Two: Integrating Your Mission Statement

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.

Poll: Revenue Strategy

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

Marketing Your Mission, Part One: Identify Your Mission Statement

A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.

3 Questions: The Role Revenue Plays in Developing New Ideas

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about the role revenue plays in developing new ideas with founder of Passion Profits Consulting, Dawn Baron. 

Don’t Be a Tommy Too Much: Win New Customers by Keeping It Simple

Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.

3 Questions: Sponsorship in 2020 and Beyond

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).

4 Tips to Help Associations Build Programs Customers Want

Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.

Experience vs. Innovation: How to Balance an Experienced Sales Team with Newer Sales Platforms

A seasoned and experienced sales team knows the importance of relationship-building and when to listen to what a client wants. But what happens when what the client wants is a new-fangled digital offer that a sales team has never experienced or doesn’t fully understand?

Why Associations Should Focus on Tomorrow: OnPAR-Ep1

Do you have 83 seconds today to start thinking about tomorrow? That’s all the time you’ll need to tune into this OnPAR Video Short for a quick tip to help you and your association partners work through the challenges of today.

4 Steps to Predicting Client Spending Following Covid-19

Predicting client spending has always been a challenge. But now, in a COVID-19 world, it’s not only challenging, but increasingly important. Even prior to the arrival of the pandemic, there were more buying options than ever before. Increased options in digital, social, marketing automation and even artificial intelligence…

5 Ways to Deliver Growth Mindset to Your Member and Business Partner Programs

Fixed programs have been the cornerstone of association bottom lines for decades producing a similar performance year after year in predictable fashion — until now. So how do we face uncertainty as we approach a new year? Start with a growth mindset on your products and approach.

This Page is MEMBER ONLY Content

Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

How to Develop Meaningful Ideas in the Midst of a Changing Association Landscape

Whether change is intended or forced, it’s almost always difficult. In the association world, we like consistency and reliability. Change disrupts that. We operate with consistent models for years, even decades, that allow us to create repeatable operations and sales cycles. It can be easy to fall into a “Why Change?” mindset, pointing to past performance as a measure of success.

Poll: Value Proposition

An association’s value proposition often offers a key point of interest and investment for members and business partners alike.