Revenue Renegades: Top Takeaways From Building Customer Value

April 8, 2021

Top Takeaways from Building Customer Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Customer Value: How do your Partnerships Measure Up?

March 31, 2021

For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?

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Revenue Renegades: Top Takeaways From Sales Calls With Purpose

March 25, 2021

Top Takeaways from Sales Calls With Purpose: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

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Revenue Renegades: Top Takeaways From Market Questions that Create Results

March 12, 2021

Top Takeaways from Market Questions that Create Results: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

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Revenue Renegades: 5 Takeaways From Sales Materials that Matter

March 1, 2021

5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

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Webcast Takeaways You Can Use Today

February 22, 2021

Identifying and implementing new product offerings is key as associations look for ways to connect members and industry partners in 2021. In this PAR Webcast Series presentation, business development executives Sean Soth (PAR), Suzie Smith (HMP Global) and Tiffany Teal (ALA) presented ten (instead of five!) ways their organizations are working to bridge the sales gap with new program ideas.

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Revenue Renegades: 4 Takeaways From Portfolio Show & Tell

February 18, 2021

4 Takeaways from Portfolio Show & Tell: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

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How NACS Builds Meaningful Relationships Among its Member Groups

February 8, 2021

Erin Pressley is the Vice President of Education and Media for the National Association of Convenience Stores (NACS). We asked Pressley how NACS is able to connect their two member groups, retailers and suppliers, in meaningful ways — particularly during a worldwide pandemic.

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Revenue Renegades: 5 Takeaways From Positioning Association Value

February 3, 2021

5 Takeaways from Positioning Association Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

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How SCRS Connects Mission to Business Partnerships

February 1, 2021

All associations, regardless of their industry, operate with the same goal — to grow a community working toward a common purpose. But with the elimination of in-person events in 2020, association communities were tasked with finding new ways to grow communities and connect with business partners. In this article, we’re taking a closer look at one organization that rose to the challenge: The Society for Clinical Research Sites (SCRS).

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Revenue Renegades: Top Takeaways From Building Customer Value

Top Takeaways from Building Customer Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

Customer Value: How do your Partnerships Measure Up?

For association industry partners (exhibitors, sponsors, advertisers), value can be defined by the desired outcome of a purchase measured against the cost or time required to conduct business with your organization. What area of value creation do you believe is most important to your industry partners in 2021?

Revenue Renegades: Top Takeaways From Sales Calls With Purpose

Top Takeaways from Sales Calls With Purpose: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

Revenue Renegades: Top Takeaways From Market Questions that Create Results

Top Takeaways from Market Questions that Create Results: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

Revenue Renegades: 5 Takeaways From Sales Materials that Matter

5 Takeaways from Sales Materials that Matter: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

5 new product ideas webcast

Webcast Takeaways You Can Use Today

Identifying and implementing new product offerings is key as associations look for ways to connect members and industry partners in 2021. In this PAR Webcast Series presentation, business development executives Sean Soth (PAR), Suzie Smith (HMP Global) and Tiffany Teal (ALA) presented ten (instead of five!) ways their organizations are working to bridge the sales gap with new program ideas.

Revenue Renegades: 4 Takeaways From Portfolio Show & Tell

4 Takeaways from Portfolio Show & Tell: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

How NACS Builds Meaningful Relationships Among its Member Groups

Erin Pressley is the Vice President of Education and Media for the National Association of Convenience Stores (NACS). We asked Pressley how NACS is able to connect their two member groups, retailers and suppliers, in meaningful ways — particularly during a worldwide pandemic.

Revenue Renegades: 5 Takeaways From Positioning Association Value

5 Takeaways from Positioning Association Value: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

How SCRS Connects Mission to Business Partnerships

All associations, regardless of their industry, operate with the same goal — to grow a community working toward a common purpose. But with the elimination of in-person events in 2020, association communities were tasked with finding new ways to grow communities and connect with business partners. In this article, we’re taking a closer look at one organization that rose to the challenge: The Society for Clinical Research Sites (SCRS).

Revenue Renegades: 5 Takeaways From Revenue Strategy Month

5 Takeaways from Revenue Strategy Month: Review key takeaways shared and learned during PAR Revenue Renegades bi-weekly meet-up.

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Need help getting access? Membership@myPAR.org‬ | 410.429.0720‬

Marketing Your Mission, Part Two: Integrating Your Mission Statement

In part one of this two-part article, we outlined the process of developing a mission statement that truly reflects your organization. Now, we’re focusing on how to integrate it into your marketing and communications program.

Poll: Revenue Strategy

Organizations across the globe are facing a challenging time for sales/strategy alignment. One key ingredient for revenue strategy is forecasting based on sales pipeline. With the impact of COVID-19, which statement best describes your association’s forecasting approach to 2021?

Marketing Your Mission, Part One: Identify Your Mission Statement

A mission statement is vital to conveying your association’s value and purpose, so it is crucial to ensure it is well-defined. Whether your association is just starting out, or was established decades ago, it needs a mission statement that can inform, connect and guide.

3 Questions: The Role Revenue Plays in Developing New Ideas

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about the role revenue plays in developing new ideas with founder of Passion Profits Consulting, Dawn Baron. 

Don’t Be a Tommy Too Much: Win New Customers by Keeping It Simple

Have you ever been “unsold” just as you were ready to buy? Nothing can interrupt a deal, booth sale, advertising or sponsorship more than confusing the customer with options and overwhelming them with details (or a lack thereof). Associations offer trusted audiences and resources that our business partners find valuable, but we need to keep our product offerings simple.

3 Questions: Sponsorship in 2020 and Beyond

In our “3 Questions” series, we ask top industry professionals to answer three questions within their area of expertise. In this edition, we’re talking about sponsorship with Christopher Ware, Vice President of Business Development for the Commercial Real Estate Development Association (NAIOP).

4 Tips to Help Associations Build Programs Customers Want

Product development will be a key function of association teams moving into 2021. With some rearview analysis and future thinking, associations can improve their product offerings and build new opportunities for business development.

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Experience vs. Innovation: How to Balance an Experienced Sales Team with Newer Sales Platforms

A seasoned and experienced sales team knows the importance of relationship-building and when to listen to what a client wants. But what happens when what the client wants is a new-fangled digital offer that a sales team has never experienced or doesn’t fully understand?

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Why Associations Should Focus on Tomorrow: OnPAR-Ep1

Do you have 83 seconds today to start thinking about tomorrow? That’s all the time you’ll need to tune into this OnPAR Video Short for a quick tip to help you and your association partners work through the challenges of today.