Discover How to Standout on LinkedIn

Associations need to stay relevant within their industries. LinkedIn is a social platform that can help them do it.

Colleen McKenna is the Founder and CEO of Intero Advisory and the author of the book 'It's Business, Not Social.' More than 750 companies have engaged with Intero Advisory over the years for LinkedIn strategy, training, coaching, and campaign management. This December, McKenna will be be accessible to attendees of the Professionals for Association Revenue's RevUP Summit as she presents a 'LinkedIn for Business Development' workshop.

"Building a presence on LinkedIn as a professional organization or for your employees shows relevance, sophistication and an understanding of the importance of leveraging community for the association," McKenna says.

Building connections, creating opportunities and improving communities is at the core of why all associations exist – and it’s also behind what has made LinkedIn the world’s largest professional network. There is a natural fit between associations and the social platform, but the relationships remains untapped for many associations and their employees.

"Associations and association professionals who are not actively participating on LinkedIn may miss out on identifying and engaging with potential donors, sponsors, board members, volunteers and other mission critical stakeholders and relationships," McKenna says. 

Attendees of McKenna's workshop will learn and lead with a two and half hour hands-on dive into their personal and professional approach on LinkedIn. Gain profile tips, connection protocols, branding and publishing insights and where leading organizations will focus in 2023.