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This two-page insertion order example is contributed by the Massachusetts Medical Society. The document is an example of an IO used for event sponsorship and includes terms & conditions on the second page.
Let’s talk association partnerships. Engaging the work of an industry service provider is a powerful way to move your association’s business forward. The two-lane road to a great partnership is not always in gold but…
Sean Soth, Dan Cole, Anthony Simone
What does the future of association business look like? As association business teams stand at the intersection of mission and sustained revenue health, we’ll explore the changing landscape of association business needs. This session will…
Effective association partnerships have the power to significantly enhance an organization’s influence and extend its reach. But it is often challenging to successfully implement, manage and nurture partnerships that align the interests of both the partners and the organization – all while getting buy in from the rest of the association. In this month’s Executive Take, six association professionals share considerations for any association looking to improve this vital aspect of non-dues revenue generation.
This guide shows how exhibitors can pledge to support a more sustainable event.
Illustrating the value of offerings helps connect your association’s mission to business outcomes. Anthony Simone (BRI) shows how to do that with a brief video.
This concise single-page document outlines strategy, objectives, and KPIs over a 3-year period for an association events strategy.
This concise single-page document outlines strategy, objectives, and KPIs over a 3-year period for an association marketing strategy.
This Certification Development Checklist provides an outline of the milestones needed to develop a certification program within your organization.
Jen Smith, Jane Qin Medeiros, Shane Hanlon
In today’s competitive landscape, forward-thinking marketers are leveraging the credibility and influence inherent within their media teams to offer comprehensive, full-service marketing solutions to brands within their industry. This innovative approach goes beyond traditional advertising…