Transforming Your Membership Model: 5 Considerations for Change
1.0 Credit Hour for Live Attendance. Join today >
As workforce generations shift, associations must continually reassess and refine their membership models to remain competitive and relevant. This session offers a comprehensive exploration of strategic shifts that can enhance membership engagement and value. Gain insights into five critical areas: engagement, value proposition, pricing, technology, and communication. By understanding these key considerations, you can transform and optimize your membership approach, ensuring sustained growth and member satisfaction. Join us to discover practical strategies and innovative solutions to take your membership model to the next level.
Christine Melendes
Chief Commercial Officer
Lauren Collins
Vice President of Member Services
Lauren Collins is the Vice President of Member Services at the Public Relations Society of America (PRSA). PRSA is the leading professional organization serving the communications community through a
network of more than 400 professional and student chapters. In her previous role, Lauren was the Director of Membership and Marketing at the National District Attorneys Association, a non-profit association that provides training, technical assistance, and services to prosecutors around the country in support of the prosecution profession. Lauren not only oversaw all membership processes for the organization, she increased membership by 8%. Lauren also improved business development for the organization increasing sponsorship revenue by $225,000 in less than 2 years.
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.