Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition
1.0 Credit Hour for Live Attendance. Join today >
This session will equip you with actionable strategies, checklists, and resources to help your organization reach the top of your industry partners’ list of their favorite associations.
Takeaways:
1. Year-round tactics for creating an environment that sets your association apart in the eyes of industry partners, focusing on strong customer experiences and high ROI.
2. Innovative ways to align industry partner investments with member value
3. Essential activities to undertake before, during, and after an annual conference to strengthen industry partner relationships and increase non-dues revenue.
Carrie McIntyre
Principal
Carrie McIntyre is the Founder & Principal of Navigate, where she helps associations grow non-dues revenue by aligning member value with industry partner needs and enhancing the sales skills of those in revenue-generating roles. With 30 years of sales and customer success experience in the association space, Carrie empowers professionals — regardless of their sales experience — to drive revenue with confidence. Known for her fun, tactical, and authentic approach, her Non-Dues Revenue Base Camp program equips small to mid-sized associations with the tools to grow sponsorship, exhibit, and advertising revenue… and even enjoy wearing their sales hat.
Carrie is a frequent speaker for organizations like PAR, ASAE, TSAE, Associations North, Non Dues-a-Palooza, and others. She serves on the Awards Committee of the Association Women Technology Champions, the Affiliate Alliance Committee of the Texas Society of Association Executives, and the Industry Partner Alliance of the American Society of Association Executives. Carrie is also the fractional Chief Revenue Officer at Matchbox, where she helps associations launch successful Demo Day programs that connect members with industry partners.
Addy M. Kujawa, CAE, DES
Chief Executive Officer
Addy Kujawa, CAE, is the CEO of the American Alliance of Orthopaedic Executives (AAOE) and a results-oriented, creative, and energetic leader with almost 25 years of association management experience. During her first six years as AAOE’s CEO she led them out from under another association, moved the association to another state, and doubled the staff to manage an expanded menu of products and services while ensuring steady membership growth and financial stability.
RESOURCES
LEARN
Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.