Workshop

Winning the Battle for Marketing Dollars: Proven Strategies & Tactics to Outshine the Competition

1.0 Credit Hour for Live Attendance. Join today >

Wed, February 19, 2025 - 2:00PM - 3:00PM (EST)

Carrie McIntyre
Navigate, Principal
Addy M. Kujawa, CAE, DES
American Alliance of Orthopedic Executives (AAOE), Chief Executive Officer

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“We work with 20 associations across a variety of specialties, and AAOE has set itself apart as one of the best.” That’s a pretty epic testimonial! Especially given how many options industry partners have for their marketing investment.
Want to know how your association can stand out and attract top-tier investment from industry partners? It’s not about the size of your staff or budget — it’s about leveraging the right strategies and tactics.
Attend this session to gain insights into how the American Alliance of Orthopaedic Executives secures consistent corporate investment for their annual conference and trade show, as well as throughout the year, while maintaining exceptional member value. Learn the specific methods they use to stay ahead in the competitive healthcare market.
This session will equip you with actionable strategies, checklists, and resources to help your organization reach the top of your industry partners’ list of their favorite associations.

Takeaways:
1. Year-round tactics for creating an environment that sets your association apart in the eyes of industry partners, focusing on strong customer experiences and high ROI.
2. Innovative ways to align industry partner investments with member value
3. Essential activities to undertake before, during, and after an annual conference to strengthen industry partner relationships and increase non-dues revenue.

Carrie McIntyre

Carrie McIntyre

Principal

Carrie McIntyre founded Navigate, a sales and customer experience consultancy that helps associations reach their revenue destinations. She’s known for helping association staff feel confident wearing their sales hat and turning association industry partners into enthusiastic advocates through exceptional customer experiences. With a 30-year career that began in association membership and marketing, Carrie transitioned to sales and customer success roles at several for-profit companies serving associations before starting Navigate in 2023. She’s an active member and content contributor for ASAE, TSAE, and PAR.

Addy M. Kujawa, CAE, DES

Addy M. Kujawa, CAE, DES

Chief Executive Officer

Addy Kujawa, CAE, is the CEO of the American Alliance of Orthopaedic Executives (AAOE) and a results-oriented, creative, and energetic leader with almost 25 years of association management experience. During her first six years as AAOE’s CEO she led them out from under another association, moved the association to another state, and doubled the staff to manage an expanded menu of products and services while ensuring steady membership growth and financial stability.

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Professionals for Association Revenue (PAR) is a CAE Approved Provider.

asaecenter.org/cae

Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.