Turning Content Into Cash: What Association Execs Can Learn from B2B Media
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For years, B2B media has been aggressively experimenting with revenue diversification, testing new products, services, data and subscription models and sales strategies. What can we learn from their success? In this session, Krystle Kopacz, CEO of Revmade, and Amy Hawkes Repke, Chief Content Officer, Association of Corporate Counsel, offer insight on what works, sharing worthwhile, practical ways that associations can diversify their revenue through content monetization from their experience in helping both B2B media companies and association publishers accelerate their revenue and amplify their impact.
Krystle Kopacz
CEO
Krystle is the founder and CEO of Revmade, an award-winning research and content strategy company that applies an audience-driven approach to content creation and channel distribution. Krystle has led content strategy development for startups, non-profits, associations, and Fortune 5 companies, helping them find the way to authentically connect with their audiences to advance their business goals. Revmade has been recognized with more than 50 industry awards for its work in its 7 years of existence. Prior to starting Revmade, Krystle was COO at Atlantic Media, running content, product and audience strategy, and worked in a venture-backed healthcare startup.
Speaker Experience: Krystle has spoken at dozens of conferences, including the RevUP Summit, Mid Atlantic Marketing Summit, Future Leaders in Travel, Professional Women in Advocacy Conference, Association Media & Publishing, the Software & Information Industry Association Conference, Super Niche, the Folio:Show and the Business Information and Media Summit.
Amy Hawkes Repke
Chief Content Officer
Innovative, high-energy, and results-driven communications and marketing leader with success in developing and executing a comprehensive organizational content strategy and content governance program.
A four-time Emmy-nominated writer with a passion for using trends, technology, and immersive digital storytelling to create high-quality, impactful communications and marketing campaigns that connect, educate, influence, and drive change for global membership, customers, and industry stakeholders.
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