Business Strategies for Associations in Uncertain Times: A Community Roundtable
Join your fellow PAR members for this open forum to share insights around adaptive business strategies during uncertain times. In the ongoing wake of uncertainty surrounding federal funding, market disruptions, new technology and workforce development, let’s learn together how to focus resources, engage stakeholders, and prepare for unexpected challenges to ensure organizational success. Share your challenges (and opportunities) navigating the current climate in association business. This is a space to connect, learn from peers, and discover innovative solutions together through shared experiences and community wisdom to help your association thrive.
Neal Couture, FASAE, CAE
Chief Executive Officer
Neal Couture is Chief Executive Officer of the American Society for Nondestructive Testing (ASNT) and is a member of the ASNT Board of Directors, ASNT Foundation Board of Trustees, and ASNT India Private Limited Company Board of Directors. He has more than 20 years’ experience as a leader in the not-for-profit industry and is a subject matter expert in association management. A Certified Association Executive (CAE) and Fellow (FASAE) of the American Society for Association Executives (ASAE), Neal serves on the Board of Directors for The Council of Engineering and Scientific Society Executives (CESSE).His previous positions include Associate Dean of Finance and Administration with Boston College, Director of Government Procurement Law and Business Programs with the George Washington University Law School, and Executive Director of the National Contract Management Association (NCMA). Prior to entering the nonprofit sector, Neal was a business manager in the aerospace and defense industry. He is a veteran of the U.S. Air Force and the California Air National Guard.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.
In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.
Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices
RESOURCES
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.