Podcasts
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Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.
Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.
Professionals for Association Revenue (PAR) announces Multiview as its newest Pathway PARtner. By connecting associations to their audiences through digital media, Multiview helps associations engage and grow their membership while earning additional revenue through advertisement sales.
Multiview is committed to helping associations attract, engage and retain members with advanced digital marketing and communication tools. That’s why for the past 20 years hundreds of associations have trusted Multiview as their strategic partner.…
Towson, MD, January 15, 2025 – The Professionals for Association Revenue (PAR) is proud to announce Erin Pressley, CAE, SVP Education, Training and Events for the National Rural Electric Cooperative Association (NRECA), as the recipient of the 2024 PAR GOAT (Greatest of All Twenty-Twenty-Four) Award.
As our associations begin 2025 looking for new ways to achieve greater things, it’s time we begin to view our work as the “scaffolding” of our industries. Learn why social scientist and author Adam Grant says the right kind of scaffolding can unlock hidden potential – and lead to greatness.
The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. In the first Executive Take of the new year, we asked the GOAT Award nominees: What is one step associations can take to identify opportunities for revenue growth in 2025?
The landscape of event sponsorship is rapidly evolving, driven by changing consumer expectations, technological advancements, and a growing emphasis on social responsibility. In this session, we’ll explore cutting-edge trends reshaping the sponsorship arena. Emerging Trends…
We’ll explore how associations can revolutionize their approach to business development by refining sales mastery in three interconnected domains: Continuous Learning and Professional Development: Continuous learning and coaching drive sales mastery by creating a dynamic…
Discover how your organization can revolutionize corporate partnerships by implementing strategic cultural shifts. Learn EDUCAUSE’s transformative approach to moving beyond transactional interactions, gaining leadership buy-in, and creating meaningful collaborations. This session reveals practical strategies for…