Association RevUP Podcast
Associations are change makers. Association RevUP shares how they’re making an impact—powered by smart association business strategies.
Welcome to Season 2 of Association RevUP, the podcast from Professionals for Association Revenue (PAR), hosted by Carolyn Shomali. This season, we’re taking revenue health from a conversation to real-world action.
In Season 1, we explored what high-performing association business looks like. Now, we’re bringing you the stories behind it. Each episode starts with an association that’s driving its mission through business success—then delivers expert insights to help you apply those lessons in your own organization.
And because we know learning should be engaging (not just another task on your to-do list), every episode is thoughtfully crafted, under 20 minutes, and packed with insights you’ll actually enjoy.
Ready to rev up your association’s impact? Tune in!
Learn about PAR by visiting MyPar.org.
Special thanks to VPC Inc, the supporting partner of this podcast. Learn more about how VPC can bring your in-person events to life with high-quality, boutique production services.
Listen wherever you get your podcasts:
Association RevUP Podcast
LATEST EPISODES
Featuring: Marcus Maleck, Society for Clinical Research Sites (SCRS), Director Global Business Partnerships
James Young, The Product Community, Founder
Letty Kluttz, APIC, Senior Vice President, Membership, Education and Programs
New revenue ideas for associations may be hiding in plain sight. In this 7th and final episode of Season 2, four association leaders share how focusing on outcomes, reimagining events, simplifying offerings, and listening to member needs can unlock value and sustainable growth.
Featuring: John Bacon, ASAE, VP, Sales & Partner Experience
Leah Lang, EDUCAUSE, Senior Director, Partnerships & Corporate Engagement
Michelle Brien | Matchbox, Matchbox, VP, Marketing
John Bacon: We’re talking about all these programs and all these things that we’re trying to do, these tools that we’re trying to use, and we’re never talking about the partners that provide that to the space. We trust them with their money, but we can’t trust them with their expertise? Carolyn Shomali: I’m Carolyn…
Featuring: Brant Menswar, Black Sheep Foundry LLC, Founder
Charles Smitherman, APRO, CEO
If sustainability, advocacy, partnerships or a new generation of members is of importance for your association, this is a 13-minute episode you won’t want to miss. Find out how the Association of Progressive Rental Organizations (APRO) is engaging a new generation of members to advocate for its industry in Washington. Plus, learn why momentum is the key to your association’s success – and how to build it, thanks to author and keynote speaker Brant Menswar.
Featuring: Joe Colangelo, Bear Analytics, CEO
Vinnu Deshetty, EVA | Event Tech Hub, CEO/Founder
Tara Puckey, MBA, CAE, CMP, Radio Television Digital News Association, Executive Director
If your association is looking for ways to create a more engaging annual event, this episode is for you. Tara Puckey, MBA, CAE, CMP is the Executive Director of the Radio Television Digital News Association (RTDNA). In 2021, RTDNA shrank the size of their event and has made bold decisions ever since aimed at fulfilling the event purpose: meaningful connection. Listen to the episode to find out how they are doing it. Plus, hear from Joe Colangelo (Bear Analytics) and event expert Vinnu Deshetty on how to use data to drive the ultimate sponsor engagement for your next event.
Featuring: Thad Lurie, American Geophysical Union (AGU), SVP, Digital and Technology
Effectively reaching the youngest career professionals is an ongoing challenge for associations in the quest to remain relevant. In this 13-minute episode 3, you’ll learn how Thad Lurie and the American Geophysical Union (AGU) is using personalization to provide members with the content and connections they are looking for. And, how they are adapting the new technology to meet immediate and evolving member needs.
Featuring: Chrissy Bagby, American Association of Veterinary State Boards, Chief Strategy Officer
Elizabeth Engel, Spark Consulting, Chief Strategist
What would it look like if our associations acted like a startup? That’s the question explored in episode 2 with Chrissy Bagby of the American Association of Veterinary State Boards and Elizabeth Engel of Spark Consulting. Learn how AAVSB is driving innovation with the help of the lean startup framework.
Featuring: Dan Cole, Audio Video Integrated Experience Associaiton, Sr. Director, Exposition Sales
Brittany Shoul, MCI USA, SVP, Revenue Strategy & Operations
Jena Stack, Society of Interventional Oncology, Executive Director
In this debut episode, discover how the Society of Interventional Oncology and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts. Then Dan Cole and Brittany Shoul share 5 ways your association can level up negotiations for your next big deal, no matter the size.