Aligning Strategic Vision with Revenue Growth: A Holistic Approach to Product Portfolio Management
Join association leaders and innovators to explore the critical intersection of strategic planning, product development, and revenue growth. We'll discuss how to create synergy between broad organizational goals and tactical product offerings, ensuring that your organization's aspirations are reflected in its day-to-day operations. This session will provide actionable insights for executives, product managers, and revenue drivers looking to create a more cohesive approach to organizational growth. Participants will learn how to bridge the gap between high-level strategy and tactical execution, ultimately driving revenue growth through improved alignment across all business functions.
Who Should Attend
This executive session provides an opportunity for senior business development professionals and their chief staff officer to work together toward sustainable revenue growth that is aligned with organizational mission. The session is designed for:
- Chief Executive Officers and Executive Directors
- Chief Operating Officers
- Chief Revenue Officers
- SVP/Senior Director, Events and Education
- SVP/Senior Director, Marketing and Membership
- SVP/Senior Director, Industry Relations
- SVP/Senior Director, Business Development
Colleagues are strongly encouraged to register and attend together.
Facilitator
Robb Lee
SVP, Integrated Strategy, Yes& Agency
Robb recently joined the Yes& leadership team to lead the agency's teams and commitment to strategy and innovation. In his role as SVP, Integrated Strategy, he focuses on deploying marcomm services to drive business success for clients. Previously, he served in a variety of executive roles including Chief Marketing and Communications Officer, and Chief Strategy Officer for ASAE in Washington, DC for 18 years.
Speaker
Richard Yep, CAE, FASAE
Vice President, Vetted Solutions
Richard Yep, CAE, FASAE has been part of the association profession for almost forty years. He is the founder of Ocean Vista Advisors, a consulting firm that works exclusively with not-for-profit organizations, specifically professional associations. Much of his consulting relates to DEI, governance, and facilitation of strategic priorities. Rich is also a Vice President of Vetted Solutions, an executive recruitment firm based in Washington, DC whose practice primarily focuses on placing senior level executives in associations and not-fo-profits.
Speaker
Sean Soth
Senior Vice President, Strategy and Global Business Partnerships
Sean and his team lead the SCRS Global Impact Partner community and work to connect pharmaceutical sponsors, CROs, sites and clinical solution providers through the SCRS. With a focus on how site success impacts everyone in clinical research, the business partnership team is responsible for strategy, Sites NOW, GIP program, sponsorships, exhibits, research and development, focus group and other corporate channels.
Hosted in partnership by Professionals for Association Revenue and Yes&
Registration include 3+ hours of executive-level learning followed by a networking cocktail hour.
PAR members may register for $49. Nonmember registration is $149.
When?
Wednesday, April 23, 2025
2pm-5pm
Session followed by cocktail hour
