Aligning Strategic Vision with Revenue Growth: A Holistic Approach to Product Portfolio Management
Join association leaders and innovators to explore the critical intersection of strategic planning, product development, and revenue growth. We'll discuss how to create synergy between broad organizational goals and tactical product offerings, ensuring that your organization's aspirations are reflected in its day-to-day operations. This session will provide actionable insights for executives, product managers, and revenue drivers looking to create a more cohesive approach to organizational growth. Participants will learn how to bridge the gap between high-level strategy and tactical execution, ultimately driving revenue growth through improved alignment across all business functions.
SPEAKER
Chrissy Bagby, CAE, PMP
Chief Strategy Officer, American Association of Veterinary State Boards
Chrissy Bagby, CAE, PMP is Chief Strategy Officer at American Association of Veterinary State Boards. She brings more than 20 years of business experience with extensive knowledge in membership development, marketing & communications, technology, project management and client relations.
Speaker
Erin Fuller, FASAE, CAE
Chief Strategy Officer, MCI USA
In both her global and USA roles, Erin Fuller, FASAE, CAE helps associations and nonprofit leaders and staff leverage opportunities at the intersection of technology, connection, and cultural change. She has more than 25 years of experience in leading and transforming organizations to create and deliver high-impact, creative solutions. She holds the CAE and FASAE credentials, which reflect her commitment and expertise in the association and nonprofit sector. Erin has served as the CEO for professional societies, trade associations, and cause-based organizations.
Speaker
Richard Yep, CAE, FASAE
Vice President, Vetted Solutions
Richard Yep, CAE, FASAE has been part of the association profession for almost forty years. He is the founder of Ocean Vista Advisors, a consulting firm that works exclusively with not-for-profit organizations, specifically professional associations. Much of his consulting relates to DEI, governance, and facilitation of strategic priorities. Rich is also a Vice President of Vetted Solutions, an executive recruitment firm based in Washington, DC whose practice primarily focuses on placing senior level executives in associations and not-fo-profits.
Facilitator
Robb Lee
SVP, Integrated Strategy, Yes& Agency
Robb recently joined the Yes& leadership team to lead the agency's teams and commitment to strategy and innovation. In his role as SVP, Integrated Strategy, he focuses on deploying marcomm services to drive business success for clients. Previously, he served in a variety of executive roles including Chief Marketing and Communications Officer, and Chief Strategy Officer for ASAE in Washington, DC for 18 years.
Who Should Attend
This executive session provides an opportunity for senior business development professionals and their chief staff officer to work together toward sustainable revenue growth that is aligned with organizational mission. The session is designed for:
- Chief Executive Officers and Executive Directors
- Chief Operating Officers
- Chief Revenue Officers
- SVP/Senior Director, Events and Education
- SVP/Senior Director, Marketing and Membership
- SVP/Senior Director, Industry Relations
- SVP/Senior Director, Business Development
Colleagues are strongly encouraged to register and attend together.
Hosted in partnership by Professionals for Association Revenue and Yes&
Registration include 3+ hours of executive-level learning followed by a networking cocktail hour.
PAR members may register for $49. Nonmember registration is $149.
When?
Wednesday, April 23, 2025
2pm-5pm
Session followed by cocktail hour
