Business Development
How to Turn the Volume Button Down on Volatility
Are associations facing unprecedented volatility? Or, is today’s climate simply a more intense version of the challenges they’ve long managed? More than 30 association executives gathered at the Yes & Headquarters in Alexandria, Virginia, to explore that question. Read the article for key takeaways from their discussion.
How AGU’s Personalized Tech Powers Young Member Engagement (S2:E3)
Shomali: Associations across the board are looking for new ways to reach a new generation of professionals. The association we’re highlighting on today’s episode is…
Taking Care of Business: RevUP Challenges Associations to Lead with Mission and Business
High-performing businesses are actively examining their operations during the current economic environment, and associations must do the same. It’s no longer enough to lead solely with mission; associations must lead with both mission and business acumen. That’s why the theme of this year’s RevUP Summit, the in-person event from Professionals for Association Revenue (PAR), is Taking Care of Business.
3 Prospecting Tools You Could Be Missing
Whether your association is looking to bring in new members or attract strategic partners, your ability to identify and engage the right people is essential. And while traditional prospecting tactics are evolving, there’s one that you shouldn’t be quick to replace: good old-fashioned people skills. Read the article for 3 tools you could be missing.
Meet a Member: Michael Pereira, SNA
Michael Pereira is the Marketing Manager for the School Nutrition Association (SNA) and shares his passion for association business and mission impact in this month’s PAR “Meet a Member.”
Executive Take: Impact of Business on Mission
How do associations raise business objectives to the level of mission objectives among their teams? That’s the question asked in PAR’s Executive Take feature.
Innovate Smarter: Avoid Wasting Time and Money on the Wrong Ideas
Successful innovation begins by identifying not only what your audience’s problem is, but what the solution should be. Learn how AAVSB is using a proven framework to eliminate wasted time, maximize financial resources, and establish a culture of innovation throughout the association.
AAVSB’s Culture of Innovation and Thinking Like a Startup (S2:E2)
What would it look like if our associations acted like a startup? That’s the question explored in episode 2 with Chrissy Bagby of the American Association of Veterinary State Boards and Elizabeth Engel of Spark Consulting. Learn how AAVSB is driving innovation with the help of the lean startup framework.
How ACC Repurposed Content for Non-Dues Revenue Impact
Media companies, brands, and associations are increasingly overlapping in the products they offer, from events to memberships. Watch this 2-minute video and read the article to learn how the Association of Corporate Counsel (ACC) repurposed existing content into a valuable member benefit and a non-dues revenue idea.
Don’t Miss Your Risk Management Moment, No Matter the Cause
The current economic and political landscape is shifting rapidly, and associations are working to understand how these federal changes will affect both their operations and bottom lines. Read about a mindset shift that may help you determine where to begin.
Meet a Member: Angel Wuellner
Get to know Angel Wuellner, Business Development Director for the Educational Theatre Association in this edition of “Meet a Member.”
SIO’s 6M Win and the Case for C-Suite Deals (S2:E1)
In this debut episode, discover how the Society of Interventional Oncology and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts. Then Dan Cole and Brittany Shoul share 5 ways your association can level up negotiations for your next big deal, no matter the size.
Executive Take: Risk Management
Navigating uncertainty is a core responsibility of business leadership. In this month’s Executive Take feature, we asked the newest members of the PAR Leadership Advisory Board: What is one way association leaders can steer their organizations’ business activities during times of economic, funding or regulatory uncertainty?
The C-Suite Advantage: Elevating the Sales Process in Associations
Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.
Do Your Products Deliver What Your Market Needs?
Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.
Is Your Association Providing the Scaffolding Your Industry Needs in 2025?
As our associations begin 2025 looking for new ways to achieve greater things, it’s time we begin to view our work as the “scaffolding” of our industries. Learn why social scientist and author Adam Grant says the right kind of scaffolding can unlock hidden potential – and lead to greatness.
Executive Take: 2025 Revenue Opportunities
The annual PAR GOAT Awards recognize members of the association community whose impact has advanced association business. In the first Executive Take of the new year, we asked the GOAT Award nominees: What is one step associations can take to identify opportunities for revenue growth in 2025?
Executive Take: Business Outcomes
At the 2024 RevUP Summit, association business pioneers will gather to share ideas and learn the skills that can turn them into outcomes. This month’s…
Unlocking New Revenue Streams: Key Takeaways from 2024 ASAE Annual Meeting’s Non-Dues Revenue Sessions
Non-dues revenue for association growth was front-and-center at the 2024 ASAE Annual Meeting. Over 15 education sessions, 2 receptions, and numerous exhibitors examined the importance of non-dues revenue, highlighting various types of non-dues revenue program development. Lori Zoss Kraska and Bruce Rosenthal take a look at seven key themes of non-dues revenue that emerged from the conference and networking opportunities.
Association Business is Easier to Define Than You Think
Our associations require an intentional business approach to fulfill our missions. But what does high-performing business actually look like? That’s what PAR set out to…