Business Development
The Real Value of Partnerships Goes Far Beyond Dollars
Association sponsorships are evolving. The era of gold, silver, and bronze is fading, and instead more organizations are launching year-round partnership programs with the goal of sustainable revenue, deeper engagement and mission impact. But even with those advancements, too many associations still focus more on the financial benefit than the transformational possibilities. Learn about one association doing something different.
One Thing Your Partnerships Are Missing and How EDUCAUSE Found It (S2:E6)
John Bacon: We’re talking about all these programs and all these things that we’re trying to do, these tools that we’re trying to use, and…
‘Not Going to Let Up’: Lessons from Award-Winning Associations
What would you do if you planned a global event — and barely anyone showed up? Discover how Christine Pierre’s refusal to give up grew into a global association, and how these three award-winning associations are aligning mission with business and honoring her legacy as part of the Pierre Award.
MLB’s Engagement Playbook and Why Associations Should Steal a Page
Major League Baseball is figuring it out – how to honor its tradition while adapting to changing expectations. Whether baseball is one of your favorite pastimes or one you’d rather pass by altogether, there are lessons associations can take from MLB’s balancing act.
Business Development Must Haves: Top Executives Weigh In
Associations face growing pressure to deliver both revenue and relevance to their members and partners. A dedicated business development team that is strategically built and structured is essential to driving sustainable growth. In a recent virtual workshop, two members of the Professionals for Association Revenue (PAR) Leadership Advisory Board explored the key components of effective BD teams.
How to Turn the Volume Button Down on Volatility
Are associations facing unprecedented volatility? Or, is today’s climate simply a more intense version of the challenges they’ve long managed? More than 30 association executives gathered at the Yes & Headquarters in Alexandria, Virginia, to explore that question. Read the article for key takeaways from their discussion.
How AGU’s Personalized Tech Powers Young Member Engagement (S2:E3)
Effectively reaching the youngest career professionals is an ongoing challenge for associations in the quest to remain relevant. In this 13-minute episode 3, you’ll learn how Thad Lurie and the American Geophysical Union (AGU) is using personalization to provide members with the content and connections they are looking for. And, how they are adapting the new technology to meet immediate and evolving member needs.
Taking Care of Business: RevUP Challenges Associations to Lead with Mission and Business
High-performing businesses are actively examining their operations during the current economic environment, and associations must do the same. It’s no longer enough to lead solely with mission; associations must lead with both mission and business acumen. That’s why the theme of this year’s RevUP Summit, the in-person event from Professionals for Association Revenue (PAR), is Taking Care of Business.
3 Prospecting Tools You Could Be Missing
Whether your association is looking to bring in new members or attract strategic partners, your ability to identify and engage the right people is essential. And while traditional prospecting tactics are evolving, there’s one that you shouldn’t be quick to replace: good old-fashioned people skills. Read the article for 3 tools you could be missing.
Meet a Member: Michael Pereira, SNA
Michael Pereira is the Marketing Manager for the School Nutrition Association (SNA) and shares his passion for association business and mission impact in this month’s PAR “Meet a Member.”
Executive Take: Impact of Business on Mission
How do associations raise business objectives to the level of mission objectives among their teams? That’s the question asked in PAR’s Executive Take feature.
Innovate Smarter: Avoid Wasting Time and Money on the Wrong Ideas
Successful innovation begins by identifying not only what your audience’s problem is, but what the solution should be. Learn how AAVSB is using a proven framework to eliminate wasted time, maximize financial resources, and establish a culture of innovation throughout the association.
AAVSB’s Culture of Innovation and Thinking Like a Startup (S2:E2)
What would it look like if our associations acted like a startup? That’s the question explored in episode 2 with Chrissy Bagby of the American Association of Veterinary State Boards and Elizabeth Engel of Spark Consulting. Learn how AAVSB is driving innovation with the help of the lean startup framework.
How ACC Repurposed Content for Non-Dues Revenue Impact
Media companies, brands, and associations are increasingly overlapping in the products they offer, from events to memberships. Watch this 2-minute video and read the article to learn how the Association of Corporate Counsel (ACC) repurposed existing content into a valuable member benefit and a non-dues revenue idea.
Don’t Miss Your Risk Management Moment, No Matter the Cause
The current economic and political landscape is shifting rapidly, and associations are working to understand how these federal changes will affect both their operations and bottom lines. Read about a mindset shift that may help you determine where to begin.
Meet a Member: Angel Wuellner
Get to know Angel Wuellner, Business Development Director for the Educational Theatre Association in this edition of “Meet a Member.”
SIO’s 6M Win and the Case for C-Suite Deals (S2:E1)
In this debut episode, discover how the Society of Interventional Oncology and Jena Eberly Stack united multiple industry partners to fund a high-cost clinical trial with real-world health impacts. Then Dan Cole and Brittany Shoul share 5 ways your association can level up negotiations for your next big deal, no matter the size.
Executive Take: Risk Management
Navigating uncertainty is a core responsibility of business leadership. In this month’s Executive Take feature, we asked the newest members of the PAR Leadership Advisory Board: What is one way association leaders can steer their organizations’ business activities during times of economic, funding or regulatory uncertainty?
The C-Suite Advantage: Elevating the Sales Process in Associations
Understanding when—and more importantly, how—to incorporate an association CEO into the sales process is a critical yet often overlooked part of an overall business development strategy. Associations can start by considering these five ‘C’s’ of sales skills for the C-suite.
Do Your Products Deliver What Your Market Needs?
Our associations are continuously looking for ways to deepen engagement, drive revenue and deliver value to our members and industry partners. But how often do we pause to ask a fundamental question: do our products and services truly reflect what our market needs? Read the article to learn three ways to find out.