Executive Take: Risk Management
Navigating uncertainty is a core responsibility of business leadership – and one that is being tested as the new administration issues executive orders affecting association grants, funding and DEI initiatives. While associations question how to proceed with programs in these areas, it’s clear that proactive strategies and strategic leadership is more crucial than ever to elevate missions and drive sustainable growth. In this month’s Executive Take feature, we asked the newest members of the PAR Leadership Advisory Board:
What is one way association leaders can steer their organizations' business activities during times of economic, funding or regulatory uncertainty?
"Develop multiple scenarios based on varying economic, funding, or regulatory possibilities to anticipate and prepare for different challenges. Clearly articulate the tangible value and impact the association provides to members and stakeholders, quantifying benefits and showcasing demonstrable results. Explore strategic partnerships with other associations to share resources, expand reach, and create stronger, more resilient organizations."
Dan Cole
AVIXA | Sr. Director, Exposition Sales
"Be as prepared as possible. Having a risk management plan is essential as it helps you identify potential risks before they become major issues and allows for mitigation strategies to be developed in advance, reducing impact. Being proactive before things go south will result in better decisions when the heat is on. Involving key stakeholders, such as the Board, in the risk management process will build trust and cohesion, which will be important when the organization is under duress."
Neal Couture, FASAE, CAE
The American Society for Nondestructive Testing | Chief Executive Officer
"During times of uncertainty, association leaders can strengthen their organizations by diversifying revenue streams, driving business development, and clearly demonstrating membership value. Business development plays a critical role in identifying new opportunities, fostering partnerships, and ensuring long-term growth. Creative approaches like microlearning, tiered memberships, and exclusive industry reports can also enhance engagement. By continuously highlighting the value of being a member/partner—like professional growth opportunities and exclusive benefits—associations can strengthen their relevance and long-term viability."
Letty Klutz
Association for Professionals in Infection Control and Epidemiology | Sr VP Membership, Education and Programs
"We are currently advising clients about how to create scenarios in response to potential crisis communication challenges. That process also parallels what can be effective as a decision framework during times of uncertainty related to communications or not. Creating a range of scenarios forces us to consider the potential negative implications to operations, revenue and other areas of the organization. One of the key benefits is that it helps to level set and avoid over or under reacting if/when the difficult moments arise. Additionally, when using this approach, secondary and sometimes better solutions can be uncovered due to the upfront dialogue and thinking. "
Robb Lee
Yes& | SVP, Integrated Strategy
