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PAR GOAT Awards: Honoring Association Revenue Impact
Wednesday, December 1, 2021 | 2 p.m. ET
Join association revenue producers from across the globe as we celebrate 12 months of great conversation, learning, and subject matter leadership. PAR presenters will reflect on their year, and share what’s ahead for 2022. Don’t miss the Greatest Of All Twenty-Twenty One.

Learn from an invited panel for 2021 PAR Subject Matter Experts
Discover ideas for revenue performance now and next year
Ideate on how associations can create a think tank for revenue opportunities

Find out who the 2021 PAR GOAT nominees are!

Register today

Turning Challenge into Opportunity: PAR Members Look to the Possibilities of the Future
“Wouldn’t it be great if…?” That’s the question PAR webcast presenter and Unmuted CEO Rachel Druckenmiller presented to our PAR audience in her webcast, 2020 Vision: How to Reframe and Refocus Current Frustrations into Future Success. In a time of forced change and adaptation, Rachel challenged our PAR members to think about the possibilities of a future without the constraints of the present. Below are some of their answers:

Did a fireside chat hybrid? We plan to bring a fireside chat sponsorship opportunity to our hybrid event, presenting the in-person chat on the show hosted in front of an airstream camper and live streamed to our virtual audience.
Improved our membership sales cycle? If all of our chapters could work on the same page of our membership recruitment process, we would be better off.

Read the article to find out more possibilites from the PAR audience!

November Poll
Partner Programs

Many associations have had success with an enterprise approach to marketing and industry partnership. The opportunity for non-dues revenue and alignment can grow by matching solution providers to a program that helps them reach corporate objectives for visibility, thought leadership, and client engagement.

Does your association provide a partner program that includes a multi-channel approach to marketing, events and subject matter expertise?

Take Quick Poll

Revenue Renegades: Top Takeaways From How to Prioritize the Right Customizations for Your Partner Programs
Last Wednesday, revenue producers from the association industry came together to chat about how to prioritize customizations for business partnership programs. Tweaking partner programs can be time consuming and leave your processes in the dust, which is why staying on the right path with customizations matters when considering your business development efforts. PAR members worked through programs that are (or aren’t) working, and what they will look like moving into 2022. PAR members read article here or start your 30-day PAR trial today.

PARtners @ Work: Webvent

We think PAR’s association partners do some pretty great work! In our “PARtners at Work” series, we highlight the important ways they are helping our association communities. This week, we’re profiling Webvent, a webcast management and production company that is bringing association communities together in meaningful ways.

The importance of connecting members while also increasing, or at least maintaining, nondues revenue is at an all-time high for associations. The postponement or elimination of live events has resulted in a tangible loss of revenue for many of our organizations — three out of five associations say they expect nondues revenue to decline post-COVID-19.

But not all association programs and products are declining. Sponsored webcasts are one way to continue to increase nondues revenue, while providing valuable member benefits. Read the article.

Are you an association professional looking for CAE credits?
You can receive a number of credits through PAR as an ASAE approved CAE provider. Check out our past and upcoming webcasts and Revenue Renegades events for members. Learn more about CAE credits.

Professionals for Association Revenue | myPAR.org

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Professionals for Association Revenue | myPAR.org

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