RevUP 2024: Must Attend Event for Association Leaders
Maintaining the revenue health of an association is more crucial than ever. For C-suite executives, this responsibility goes beyond simply balancing the books; it involves strategically positioning the organization to thrive amidst shifting member needs and evolving market dynamics. That’s why the Professionals for Association Revenue (PAR) developed the RevUP Summit, PAR’s annual in person event designed specifically for association professionals focused on the financial sustainability and growth of their organizations.
RevUP 2024 takes place November 19-21 in Annapolis, Maryland. The third annual event is themed “Ideas to Outcomes” and will provide association leaders with innovative revenue generating ideas and the tools to transform them into tangible outcomes. Below are three reasons why RevUP2024 is a must attend event for any association leader.
1. Networking Opportunities
PAR is an association of association executives and provides a home for association business developers. One of the most valuable aspects of the RevUP Summit is the opportunity to network with other association leaders and industry experts. Whether through structured networking sessions, hands on workshops or receptions, more than 200 attendees will meet and learn alongside one another. Brittany Shoul is the SVP Revenue Strategy and Operations for MCI and says the RevUP Summit gives her the opportunity to meet and collaborate with other association professionals who understand the nuances of association business.
“It's inspiring to hear about the successes and challenges that other association sales professionals are facing, and to have a community dedicated to our success. There isn't another community out there that connects salespeople to share best practices and ideas,” she says.
2. Learning from Industry Leaders
The RevUP Summit brings together association business pioneers to share their knowledge on topics like association pricing, partnerships, data analytics, educational offerings, technology, marketing and membership. By learning alongside these leaders, C-suite executives and association practitioners will gain valuable insights into the latest ideas and strategies in revenue generation – while also sharing their own.
The four mainstage keynotes will focus on culture, innovation, overcoming challenges and aligning the revenue engines within your association. Chris McDonell will highlight the most crucial partnership for fostering growth within your association: “Discover how fostering a strong partnership between your association’s top executives and business development team is the key to driving growth and achieving your mission.”
3. Workshops and Practical Sessions
Generating ideas is an important component to revenue growth, but our associations need strategies to turn ideas into outcomes. The RevUP Summit will focus on both the ideas and the strategies for growing association revenue. These sessions cover a range of topics—from leveraging technology for revenue growth to finding the next 6-figure deal for your association—so that every participant walks away with a toolkit of new ideas and methods to implement them. Case studies from the National Council of Architectural Registration Boards (NCARB), the American Chemical Society (ACS), Mortgage Bankers Association (MBA), and Society for Clinical Research Sites (SCRS) will give association leaders real world examples of how innovative ideas can be turned into revenue growth.
Don’t miss out on this opportunity to revitalize your association’s revenue strategies and turn ideas into outcomes. Register for RevUP 2024 today and join other association leaders to align your association’s business with its mission.
