PAR GOAT Awards: Honoring Association Revenue Impact
1 Credit Hour for Live Attendance. Join today >
- Learn from an invited panel for 2021 PAR Subject Matter Experts
- Discover ideas for revenue performance now and next year
- Ideate on how associations can create a think tank for revenue opportunities
Teri Carden
Founder, Non-Dues-A-Palooza
Teri Carden is an association junkie and self-proclaimed girl geek in normal girl’s clothing. Teri serves the most curious association folks as Creator of Non Dues-a-Palooza. You may have seen her wearing other hats as the Founder of AMS Fest (sold in 2017) and Founder & CEO of ReviewMyAMS.com (sold to 501Works in 2023). Teri is an early adopter, disrupter, and explorer. She’s the kind of girl boss who does stuff others are too afraid to try.
Ryan Dohrn
Global Sales and Marketing Advisor
Ryan Dohrn is a global sales and marketing advisor with a focus on events and media sales. He has had the unique opportunity to work with over 400 companies including several in the Fortune 500 like Disney, ABC TV, and John Deere. Ryan and his wife produce and sell sponsorships for 15 events per year. He is a best-selling business book author, Emmy winner, and has been featured in USA Today, on CNN and, on Forbes.com. His sales strategy ideas and training have impacted over half a billion dollars in sales. Ryan has entrenched himself in the sales and marketing business for over 30 years and still sells today! Learn more about Ryan at http://RyanDohrn.com
Rachel Druckenmiller
CEO
Rachel is the CEO of Unmuted and is on a mission to humanize the workplace by igniting resilience, connection, engagement and hope in leaders and teams. She has delivered nearly 200 interactive virtual learning experiences as a keynote speaker, workshop facilitator and leadership trainer in the past year. Rachel has worked with dozens of organizations, including the Association of Legal Administrators, Citizens Bank, Deloitte, Sherwin-Williams, and the American Heart Association.
Recognized as the #1 Health Promotion Professional in the U.S. in 2015, a 40 Under 40 Game Changer in 2019, and one of The Daily Record’s Leading Women of 2020, Rachel is a national thought leader in the field of wellbeing and employee engagement. She has been featured as a guest on over 60 podcasts. She has a Master’s degree in Health Science and a Bachelor’s degree in Psychology.
Rachel posts inspirational videos and other content on LinkedIn. Follow her there and on her website www.UnmutedLife.com.
Sylvia Gonner, CAE
Global Expert & Cross-Cultural Guru
Sylvia Gonner, CAE, is a consultant, speaker, author, and trainer specialized in international management and cross-cultural relations. She’s truly a culture wiz who masters 6 languages,
has worked on all continents, and has traveled to more than 70 countries. She’s a certified association executive (CAE) and holds a B.A. in Communications and a M.A. in International Studies. She heads the boutique consulting firm CultureWiz offering services to any organization seeking to excel globally.
Throughout her 30-year career, Sylvia has served as an executive in several global organizations, as well as an international consultant to association clients. She has a solid track-record of leading international growth strategies, driving revenue in a global marketplace, and spearheading innovative global operating models.
Sylvia has structured and set up operations from the ground up in over 50 countries, led several global diversity and inclusion strategies, as well as capacity-building initiatives worldwide. She’s
an expert advisor in building international partnerships and developing products and services for a multitude of markets around the world.
Read her blogs about international and association management at www.theCultureWiz.com
Bruce Rosenthal
Corporate Sponsorship Consultant and Co-Convener of the Partnership Professionals Network (PPN)
Bruce Rosenthal has advanced corporate partnership programs for more than 20 years. He is a strategic advisor, consultant, and educator to associations and not-for-profit organizations, creating corporate partnership programs that increase revenue, add membership/constituent value, and foster organizational sustainability. He demonstrates leadership in identifying and cultivating sponsorship and partnership best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (PPN), a national sponsorship/partnership
organization. Bruce was a finalist for the 2021 PAR GOAT Award, recognizing outstanding contributions to association business development, and will be a speaker at the PAR 2022 RevUP Summit this December 7-8 in Annapolis, MD
Brittany Shoul
SVP, Revenue Strategy & Operations
Brittany Shoul serves as SVP, Revenue Strategy & Operations for MCI USA. She leads the full-service sales team that partners with associations to deliver outsourced media, advertising, sponsorship, and exhibit sales. Brittany oversees transition management for incoming association relationships, training and development of sales talents, and sales management for full-service sales clients. During her time with MCI, Brittany has worked with more than 50 associations to help them maximize their non-dues revenue. Her approach to sales operations drives success for each client relationship. Brittany earned a double major in Mass Communications and Communication Studies with a minor Psychology from Towson University and is a member of ASAE and PAR.
Nikole Tenbrink
Vice President of Marketing
Nikole is a Certified Association Executive with extensive experience in identifying and executing strategies that drive engagement, generate revenue, and ultimately result in association growth. Her nonprofit work has given her a profound appreciation of an organization’s value proposition, and she works tirelessly with her stakeholders to ensure that value is delivered across all programs and audience segments. Currently she is the Vice President of Marketing for Advertising Research Foundation (ARF) and has held leadership positions in marketing and membership for the Illuminating Engineering Society (IES) and Risk Management Society (RIMS). Nikole is also a founding member of the PAR Leadership Advisory Board.
Christopher Ware
Vice President of Business Development and Strategic Initiatives
Christopher Ware is a sales expert with over 20 years’ experience in selling print and digital advertising, event sponsorships, and exhibit space. He has generated millions of dollars in media sales for association publications and events. Currently he is the Vice President of Business Development and Strategic Initiatives for NAIOP, a national trade association for real estate developers.
Christopher is a regular speaker and writer on generating sponsorship and media sales. He’s contributed thought leadership to the American Society of Association Executives (ASAE), Niche Media, Association Media and Publishing (AM&P), International Association of Exhibit Managers (IAEM), Specialized Information Publishers Association (SIPA), Lippman Connects Sales Roundtables, and ExpoNext.
Though he’s achieved record sponsorship and advertising sales with NAIOP, he’s best known for giving away free burritos to get his calls returned.
Christopher lives in Virginia with his wife of 22 years. He’s been to all 30 Major League Baseball parks, over 40 minor league parks, and hopes to one day see a game in every state.
Sean Soth
Founder & Leadership Advisory Board Chair
Sean Soth is the Leadership Advisory Board Chair of Professionals for Association Revenue, a member organization focused on improving association revenue health through community and resources. As a recognized business development expert, Sean has led multiple sales portfolios in a variety of industries including: life sciences, legal, government contracting, association management, training and development, and healthcare. In these relationships, Sean’s teams surpass budget objectives, while launching new program and product development for thousands of clients per year.
In addition to his role with PAR, Sean is owner of Hi-Fidelity Group, Inc. a managed sales and marketing firm focused on exhibit and sponsorship sales and a Co-Founder of Webvent, a digital platform for webcast management and online directories for associations.
Sean is a regular speaker at industry conferences speaking about the value of audience, business development, and marketing best practices
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Professionals for Association Revenue (PAR) is a CAE Approved Provider.
Professionals for Association Revenue (PAR) is a CAE Registered Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.